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The 5 Best Survey Tools: Get Conversions Now
Gathering insightful data has never been easier or more user-friendly. In 2024, we're spoiled for choice with survey tools that go beyond just asking questions—they make the experience engaging and enjoyable for respondents.
In this blog, I'll guide you through some of the best survey platforms out there. Whether it's SurveyMonkey with its rich template library and robust analytics, or Typeform with its interactive and media-rich forms, I'll cover it all.
We'll also dive into tools like Google Forms, which is great for seamless integration, and SurveyPlanet, perfect for deep market research. By the end of this blog, you'll be ready to pick the perfect survey tool to meet your needs.
1. SurveyMonkey
SurveyMonkey offers both custom surveys and templates that make creating surveys simple, including creating questions and adding answers. Plus, use one of these forms to integrate one into your website or social media page!
Build your own Object Mapping to export survey responses and other data directly into Salesforce objects you choose, without regard for existing records; it will create new records every time.
It’s Easy To Use
SurveyMonkey features an easy-to-use, intuitive design that makes survey creation quick and effortless. Choose from pre-designed questionnaires for customer satisfaction, employee engagement, market research, community development or just general use.
Build custom surveys using the Question Builder; this tool lets you create multiple-choice questions, rating scales, open-ended text questions or matrix questions; choose among various themes or fonts to give your survey its own personal touch.
You're even given options for themes and fonts to give it its own individual identity! SurveyMonkey is an ideal tool for serious survey creators because it automatically saves frequently-asked questions.
This saves time as it eliminates having to rewrite, edit and submit them again in a survey - another time-saver feature! Additionally, SurveyMonkey features a search feature which makes finding questions you have used before much simpler.
SurveyMonkey offers many tools for data analysis. Its powerful reporting tools enable you to assess results and make informed decisions, with features like cross-tabulation, filters and visual displays of charts and graphs for data.
In addition, its open-ended response search function and word clouds make for efficient interpretation and can even generate reports with sentiment analysis capabilities.
SurveyMonkey offers another advantage by quickly collecting and analyzing responses quickly. Its powerful response collection features, such as skip logic and quotas, allow for gathering accurate and meaningful data quickly and efficiently.
Furthermore, SurveyMonkey features real-time filtering/exporting functionality.SurveyMonkey stands out from its competition by offering an intuitive user-friendly experience that's simple for first-time users to grasp.
Their dashboard walks users through each step of creating, distributing, and analyzing a survey - it even helps save time when editing forms! Furthermore, help files and tutorials are organized easily for user reference.
It’s Diverse
Online survey software helps individuals and companies create surveys to collect data on various subjects. Surveys are utilized in industries ranging from business planning to academic analysis.
Survey responses may also be sent through email blasts or displayed as pop-ups on websites; they can even be shared on social media! SurveyMonkey offers many templates organized by industry or purpose for use when starting a survey project.
Utilizing one of these can save time by starting with questions that align with your project goals; but remember, templates are just guides - feel free to customize your own survey by adding or subtracting questions as necessary!
SurveyMonkey offers numerous templates with various question types such as Likert scales, open-ended questions and benchmarks to make it easier for you to design an efficient survey that improves response rates.
Furthermore, its easy interface enables users to visualize data in various forms making it an ideal solution for businesses that wish to collect feedback from a wide array of people.
SurveyMonkey stands out from Google Forms by collecting responses from a wider audience than ever before, targeting audiences based on more than 90 criteria such as country, age and income.
Furthermore, users have the option of randomizing order of questions pages and groups (aka blocks) for reduced impact bias when creating targeted surveys.
SurveyMonkey recently made changes that gave its customers more leeway when it comes to collecting data, which can be an issue for companies that must comply with regulations.
Experience management software provider Momentive purchased SurveyMonkey after its founding in 1999 by Zendesk; later rebranding as SurveyMonkey Inc after Zendesk failed its bid in 2021.
It’s Powerful
SurveyMonkey is an intuitive online questionnaire tool that makes creating, administering and analyzing surveys simple. Offering an array of features including custom question types, advanced logic/branching options and powerful data analysis tools.
You can even export raw data in CSV format for manipulation with data visualization software - this powerful questionnaire tool also delivers results to PDF, HTML or Excel for maximum convenience.
Businesses looking to collect feedback from their customers, employees and other stakeholders can leverage its intuitive user interface and robust features to easily tailor surveys to their needs.
Its cross-device usability enables a higher response rate while its data analytics capabilities enable informed decisions and product enhancement. SurveyMonkey offers various ways of disseminating and administering surveys.
From sending it via email or social media sharing to embedding it on websites - using its intuitive user interface it allows for collecting responses worldwide from anywhere around the globe, providing custom thank-you pages for respondents as well as printable PDF versions - while premium plans offer even more customization features.
SurveyMonkey offers more sophisticated tools to analyze and report survey results than Google Forms can, such as scoring your survey automatically and providing suggestions for improvement, as well as creating charts, word clouds, percentages reports and other visual representations of data visualizations.
Furthermore, its built-in feature creates a table of contents. SurveyMonkey's robust analytics capabilities make it simple for researchers to quickly surface data-driven insights quickly.
Offering 25 question types, advanced logic and branching options, customizable variables and more - SurveyMonkey equips researchers with all of the tools needed to make use of their data efficiently.
Furthermore, its advanced distribution and targeting features help researchers target specific audiences more easily than ever.
It’s Easy To Integrate
SurveyMonkey's integration options enhance its utility for businesses of all sizes. By connecting online forms with external data sources using an easy drag-and-drop interface, SurveyMonkey enables businesses to connect forms with survey responses collected in external apps - giving businesses access to these apps' data for creating reports and dashboards for analysis purposes.
SurveyMonkey's Stripe integration enables you to collect payments from users submitting online forms that require payment, such as registrations, applications or orders.
Users can pay directly within their surveys without entering credit card info or leaving your website. SurveyMonkey offers more advanced analytics than Google Forms, featuring eight distinct types of charts to display results.
Furthermore, users can customize your chart data further with custom colors and labels; additionally, recycling questions used previously saves both time and effort in creating them from scratch - something serious survey creators will find immensely convenient.
Integrate your online forms with OfficeReports for effortless analysis of survey data on PowerPoint or Excel documents. This integration automatically updates any new responses so you'll always know you are working with up-to-date data.
SurveyMonkey offers more than just integrations; its variety of other features makes managing and analyzing your data simpler as well.
For instance, its mobile application makes administering surveys on-the-go possible. Furthermore, you can utilize its API to build custom forms and embed them on websites or create forms with SurveyMonkey's help.
Layer2 Cloud Connector makes it easy to synchronize SurveyMonkey data with internal systems by mapping response data in SurveyMonkey back onto Salesforce object fields, with any non-matches going straight into an error log.
Furthermore, it can establish lookup relationships between tables within SurveyMonkey to import additional information from outside sources.
It’s Easy To Integrate
SurveyMonkey's integration options enhance its utility for businesses of all sizes. By connecting online forms with external data sources using an easy drag-and-drop interface, SurveyMonkey enables businesses to connect forms with survey responses collected in external apps - giving businesses access to these apps' data for creating reports and dashboards for analysis purposes.
SurveyMonkey's Stripe integration enables you to collect payments from users submitting online forms that require payment, such as registrations, applications or orders.
Users can pay directly within their surveys without entering credit card info or leaving your website. SurveyMonkey offers more advanced analytics than Google Forms, featuring eight distinct types of charts to display results.
Furthermore, users can customize your chart data further with custom colors and labels; additionally, recycling questions used previously saves both time and effort in creating them from scratch - something serious survey creators will find immensely convenient.
Integrate your online forms with OfficeReports for effortless analysis of survey data on PowerPoint or Excel documents. This integration automatically updates any new responses so you'll always know you are working with up-to-date data.
SurveyMonkey offers more than just integrations; its variety of other features makes managing and analyzing your data simpler as well.
For instance, its mobile application makes administering surveys on-the-go possible. Furthermore, you can utilize its API to build custom forms and embed them on websites or create forms with SurveyMonkey's help.
Layer2 Cloud Connector makes it easy to synchronize SurveyMonkey data with internal systems by mapping response data in SurveyMonkey back onto Salesforce object fields, with any non-matches going straight into an error log.
Furthermore, it can establish lookup relationships between tables within SurveyMonkey to import additional information from outside sources.
2. Typeform
Typeform is an enhanced data collection app that simplifies the design of interactive forms with greater interactivity. It features a library of templates tailored specifically for conducting surveys, sociological research and quizzes, job applications and evaluations and more.
This tool also features third-party integrations for document automation, data analytics, responsive mobile forms that work flawlessly across devices, and more.
Surveys
Typeform revolutionizes surveys by offering engaging, mobile-friendly forms designed to draw respondents in and boost response rates.
Its intuitive drag-and-drop builder makes creating visually appealing forms simple while its wide selection of pre-built templates provide solutions for many survey purposes ranging from collecting feedback to quizzes and questionnaires.
With its easy, one-question-at-a-time approach, Typeform makes it simple for respondents to answer questions without becoming confused or overwhelmed.
Furthermore, its variety of question types - open-ended and multiple choice - makes the survey experience even easier for respondents, while advanced conditional logic and branching allow users to customize forms to each respondent's unique requirements.
Typeform provides an intuitive visual dashboard to quickly analyze and interpret results of each form submission, helping you quickly spot patterns in responses compared to expectations, making informed decisions based on this data, improving marketing strategy and creating informed strategies based on it.
Plus you can share them via email or social media! Typeform also integrates seamlessly with popular management and productivity tools to increase efficiency and streamline workflows.
Another advantage of this software is that it's mobile-friendly and supports various languages, offering customizable templates for lead generation, customer feedback collection and market research - organized by industry and use case so businesses can easily find what suits them best.
Typeform is an invaluable tool for businesses of all sizes to easily and engagingly create mobile-friendly forms and surveys, perfect for quizzes, surveys and polls.
Compatible with smartphones and tablets alike, its integrated analytics help users track results while improving campaign performance. This platform provides both free and paid plans, with the former providing more features.
Its drag-and-drop builder allows users of all skill levels to easily create forms and surveys tailored to meet their business goals and style, with all changes automatically updated in their preview window.
Furthermore, GDPR compliant policies mean users may exercise their right to access and rectify personal data stored with them on this platform.
Quizzes
Quizzes can be an engaging way to increase user engagement on websites, blogs, and social media. But creating engaging quizzes without the right tools can be daunting - fortunately there are numerous apps which allow users to quickly create beautiful mobile-friendly quizzes in minutes - such as Outgrow, Formstack, Interact, and youengage.
Each provides user-friendly interfaces, customizable templates and other extra features which will make their quizzes stand out from the crowd.
Outgrow is a popular alternative to Typeform that offers advanced quiz-making features and various formats of quizzes, from personality, scored assessment and trivia quizzes to customization capabilities such as adding animations or timers.
Furthermore, Outgrow integrates with several data collection platforms like Hubspot and Klaviyo, providing easy data collection solutions. This free account features 25 question types and custom themes, along with a logic feature to tailor respondents' quiz experience based on their responses.
Furthermore, randomizing questions, answers, and sections helps reduce bias in your quizzes; you can even personalize their look and feel by adding themes or colors aligned with your brand identity.
Interact is another excellent option for creating quizzes, offering over 200 templates to choose from and focused on lead generation via lead capture forms and email opt-ins.
With its drag-and-drop builder you can create an entire quiz in under two minutes while customizing its visual styles, fonts, colors to make your quiz truly stand out.
Youengage is another excellent Typeform competitor that makes creating quizzes with professional design and high conversion features easy and affordable.
Their library offers hundreds of conversion-oriented templates covering every industry and need, such as personality tests or assessment quizzes.
Their user-friendly interface offers custom fonts, colors and backgrounds - an essential feature to expand campaign reach. Youengage also supports mobile-friendly quizzes which make your campaigns reachable in greater numbers than ever.
GIFs
GIFs can be an excellent way to convey complex ideas, but finding quality ones can be hard. Typeform revolutionizes this tool by empowering users to build engaging mobile-friendly forms which work on all devices.
Helping you capture more data while increasing customer satisfaction and strengthening business. Imagine you're hosting a design meetup and need to collect attendees' contact info.
Use Form Blocks to quickly create an email field on your website with an embedded link so they can tap their phones on it to submit it; and after someone submits their data, simply use Zapier automations to send them a thank-you email!
Forms can also help you keep in touch with current customers. Forms provide an effective means of collecting feedback, gathering client data, and creating personalized experiences for all.
By gathering more data about each person you can identify ways of serving them better thus increasing their lifetime value.Use a form to generate custom videos for each customer and give them a unique welcome experience, showcase new products or give thanks for their patronage.
As soon as you click "New Typeform" on the left side of the workspace, a modal window appears with tips and guidance to get you going.
Here, you can also name your project and choose between Live or Full-page embed modes - then when ready, click Start Embedding to generate code according to your settings.
Logic Jumps
Logic jumps are a useful way of leading respondents through questions based on their answers to earlier ones, creating an more tailored experience and increasing form completion rates.
Typeform offers both free and paid templates for business surveys, market research and customer feedback forms that feature logic jumps. They're designed with user experience in mind while being responsive enough to use on both desktops and mobile devices easily.
Utilizing logic jumps on your multi-page form is simple and will dramatically enhance the experience for respondents. By adding or hiding pages, setting conditions, and creating dynamic flow within your form, Logic Jumps provide an amazing way to provide dynamic flow within a form.
To create a Logic Jump, choose any question from the Question Menu Bar and click on "Logic jumps". A modal dialog will appear that allows you to enter conditions into When, Then and Else statements; such conditions could include answers or hidden field values as criteria for When/Then/Else statements.
Once you have created a logic Jump, it will automatically apply to the selected question on your form. You can edit existing ones by selecting "Logic jumps" from the question menu.
Feel free to add as many logic Jumps as needed but just be mindful that conditions are set correctly for them all. Though logic jumps are an incredible feature, they should not be used to skip fields or questions that have never appeared on the respondent's journey.
For instance, if a respondent takes a logic jump from Q1 to Q5, they cannot go backward and add any questions not previously seen during their journey. At the core of any successful survey lies its ability to collect accurate and trustworthy data.
Typeform offers several features designed to ensure forms are error-free, including auto-formatting and validation.
Furthermore, integrations exist that automate the transfer of data from forms into other applications - streamlining your workflow while saving time - or you could integrate your forms with payment processing services to collect payments directly from respondents.
3. Google Forms
When creating forms, there are pre-designed templates available that match both your brand and purpose. Furthermore, adding sections can make the form simpler for users.
After your form is completed, it can be shared via link or embedded code on another website. Furthermore, results can be seen either in summary or question-based views.
Simple and Functional
Google Forms is an intuitive online tool designed to make creating surveys and quizzes simple and efficient. Offering nine question types as well as text, photo and video fields - plus predesigned templates - Google Forms helps users get up and running quickly.
Google Forms' intuitive design and functionality makes it a popular choice for creating feedback forms, online surveys, quizzes and quizzes for professional and educational use.
While more complex survey software may require technical knowledge or an intensive learning curve to set up quickly, Google Forms makes this task much simpler for novice users.
Once your Google Form is live, once you've completed it, the Responses tab provides access to responses in spreadsheet format as well as showing an overall summary.
In addition, email notifications of new responses can also be set up here as well as selecting either an existing Google Sheet or creating one as destinations for them; downloading or printing results is also an option.
Your form can include different kinds of questions, from multiple-choice and short answer to paragraph and checkbox ones. Google Forms makes quizzing easier by automatically grading multiple-choice and short answer responses.
Additionally, Google Forms validates file uploads so they meet specific types and sizes requirements.Google Forms gives you various options to customize the appearance of your forms, including text style, header image and color theme options.
Furthermore, a progress bar at the top of your form lets users know how far along they are answering its questions. Your questions can also be organized using the section tool, enabling you to break up a long survey into manageable segments.
Conditional logic for specific questions allows you to display or hide answer options depending on other responses in that question, while randomly shuffling answers within questions or the entire survey helps prevent bias in data collection.
Free
Google Forms is a versatile, free platform designed for almost every use imaginable, from business owners gathering customer feedback to teachers administering exams in their classroom.
Furthermore, this online tool may serve as an application for HR departments or event planners. Google Forms makes creating surveys easy!
Simply start from scratch or choose from one of their many available templates from their homepage to start building your survey from there.
Each one offers its own layout but still functions the same core functionality: adding questions using multiple-choice, short answer or dropdown formats; plus multimedia elements such as images and videos for engaging responses from respondents.
An impressive feature of survey software is its ability to set conditional logic for each question you add in your survey. For instance, using the question three-dot menu you can choose "Go to section based on answer."
This lets you set destinations for every answer choice listed so that respondents will be directed toward certain sections based on their responses. Google Forms goes beyond its core functionality to offer additional useful features that can make forms more compelling for respondents.
You can add images as headers, customize text styles and background colors as needed, enable answer feedback to give respondents more context when responding to a particular question, etc.
If you need more options when it comes to displaying responses, installing an add-on for Google Forms that enables the creation of charts and graphs directly on the platform could be just what's needed.
Many free add-ons can be found on Google Forms Marketplace while certain add-ons might cost more.
One of the primary advantages of Google Forms is its reliable performance and compatibility with other apps, but if your requirements include more advanced features, other form-building tools may offer greater functionality and integrations.
Seamless Integration
Google Forms' many advantages lie in its seamless integration with Google's suite of services. When you complete a form, its responses are seamlessly saved into your Google Sheets account for further analysis using spreadsheet functions or visualization tools; add-ons also extend its capabilities further.
Google Forms makes creating forms easy, from basic questionnaires and surveys to quizzes and evaluations for classroom or workplace purposes.
To make forms even more user-friendly, this tool offers question and response field types like short answer, paragraph answer, multiple choice checkboxes linear scale grid.
Furthermore, multimedia fields like images or videos can also be included within forms.
Google Forms also allows you to set up sections in your form so you can organize questions together into sections for easier user experience and reduce scrolling time when creating lengthy questionnaires.
Furthermore, conditional logic enables your forms to automatically send data directly into a spreadsheet based on each response from users.
This feature can be especially beneficial when designing long questionnaires; its users will appreciate being able to group questions together into categories for an organized look.
It is especially helpful when creating lengthy surveys which need a greater user experience - especially long questionnaires! Additionally, use conditional logic within forms to automatically send data directly into spreadsheets depending on respondent answers!
Finally, your forms can be embedded into web pages, blogs, and landing pages to share them with your audience.
Customizing the theme of your form by changing its colors or adding an image or video may help draw people in; you could even set up a survey link that responds automatically with email responses when respondents submit them!
Google Forms makes downloading responses easier by offering various formats for download, as well as individual responses and all submissions from respondents.
This enables you to more effectively evaluate each submission and gain greater insight into its informational value.
Go-To Tool for straightforward surveys
Google Forms makes creating simple surveys simple for collecting information from your audience, while advanced features like logic jumps can add complexity.
If you require advanced features like conditional logic or the capability of uploading multiple files at the same time, other survey builders might provide better solutions.
Google Forms' Q&A format offers multiple question types - multiple-choice, dropdown and linear scale - along with multimedia such as images and YouTube videos for integration.
Text descriptions that offer hints or expand upon questions may also be added as needed to provide additional context or provide clarification for answering these queries.
You can view and analyze responses within Google Forms before exporting them directly into a spreadsheet in Google Drive or an Excel document for analysis and viewing/export.
If you want to distribute a Google Forms survey, there are multiple ways you can distribute it: emailing it out, sharing its URL or embedding its code directly in your website or newsletter/social media account.
The tool also makes it simple to organize questions into sections, making longer surveys manageable by breaking it up into manageable chunks.
Furthermore, respondents can be sent on their way depending on how they answer certain questions; for instance if someone selects "attending in person", they'll automatically be taken on to another question.
Google Forms makes collecting quantitative data fast and accurate. If you're gathering feedback from customers about a specific product, for instance, you can quickly compile average numbers by analyzing responses in a spreadsheet.
Furthermore, it allows you to share a summary report directly or with a link directly from Google Forms itself.
4. SurveyPlanet
SurveyPlanet offers several features that make it an excellent market research platform, such as question branching - this allows respondents to answer based on previous answers, helping avoid redundant questions.
SurveyPlanet also features white labeling functionality, which allows you to incorporate your own branding and logos onto surveys to build trust with and increase engagement from your target audience.
Advanced features for market research
SurveyPlanet offers advanced features designed specifically to facilitate market research. For instance, its question formats allow respondents to leave special comments or provide more details that help you interpret their responses more fully.
You can even customize questions based on previous answers or dates of response - helping you sort data and focus on certain aspects of your product.
SurveyPlanet makes life easy with its support for mobile devices, enabling you to send surveys right from a phone. Furthermore, its built-in analytics and visual reports offer insight into results gathered.
Ultimately this helps improve customer experiences and drive smarter decision making from the feedback received. SurveyPlanet's advanced market research features are an easy and straightforward way to strengthen customer relationships and boost sales.
You can customize survey questions according to an audience's needs and preferences, send multiple copies at once with just a click and gain valuable insights that you can turn into action plans quickly and efficiently.
As well as analyzing the data gathered in your survey, you can use it to enhance your online marketing strategies.
For instance, using it effectively means targeting advertising campaigns more precisely by understanding which type of content resonates best with audiences; that way you can focus on producing more engaging and interesting pieces that attract attention.
Outgrow offers an excellent alternative to SurveyPlanet when it comes to advanced survey building, offering features like logic jump, retargeting Facebook and Google Analytics ads, customization of questionnaire designs, live chat support, knowledge bases and support documents.
At the core of every successful survey analysis lies understanding its context and objectives.
While turning raw survey data into actionable intelligence may seem complex, its importance for your business success cannot be overlooked.
Utilizing appropriate tools and techniques will be vital in today's data-driven world.
Question randomization
Question randomization is a crucial way to ensure the results of your survey are as accurate and useful as possible.
By randomly ordering questions, question randomization prevents respondents from being affected by order of questions which can skew results, collecting real opinions from participants without biased answers and eliminating biased responses.
Question randomization is especially helpful in sampling surveys where people might feel as though you're trying to trick them.
With question randomization in place, respondents can feel assured that any data provided will represent all their peers accurately. Randomizing questions in your survey is as easy as selecting a block and selecting from the drop-down menu.
Once randomized, the question will appear with its outline in blue indicating it has been randomly generated and you can choose from any one of the following options: Fixed Display Order: Defines which questions will be shown sequentially (2 of 4, 3 of 7, etc).
Present Only Random Subset of Questions: Specify how many random questions out of all available will be shown randomly to respondents (this option will override page breaks in blocks).
SurveyPlanet features an expansive question library, encompassing multiple-choice, text, matrix and open-ended questions.
You can add open-ended and hot spot questions for even greater customization of your surveys and it supports 20 of the world's most widely spoken languages to reach a global audience easily.
With these features combined you can design powerful surveys that deliver actionable results while adding custom opening and closing messages will make respondents' experiences more personalized and enjoyable.
Survey logic
No matter the complexity or duration of your survey, SurveyPlanet's advanced features make sure it will be an effortless process for respondents to fill out.
They can select one of several templates as a starting point or customize every aspect - including images, fonts and questions.
According to their needs and customize every theme conceivable based on what fits best with them. In addition, question groups help organize it all for greater efficiency.
SurveyPlanet offers several forms of logic in its question logic feature. Skip logic allows respondents to be directed back to specific pages or questions on a page depending on their response to an earlier closed-ended question.
Filter your respondents based on responses to open-ended ones; display or hide questions using page question logic; use this feature for longer surveys.
Finally use page question logic page question logic can display or hide questions for display/hiding as needed (this feature especially useful).
Unfortunately there are some limitations with SurveyPlanet; such as no pipe/masking or branching support nor question branching features but provides a visual user interface to keep track of rules set up for your survey!
This software gives you access to a comprehensive range of question types, including checkboxes, text boxes and numbers. It supports numerous response options such as multiple choice questions and yes/no/true/false questions as well as its advanced analytics tools which provide powerful data analysis and insight.
In addition, custom reports can be created so you can review your collected feedback more closely. SurveyPlanet can help you collect feedback via email, social media or website embed.
By expanding your audience reach and increasing chances for genuine responses - as well as anonymity which is invaluable when conducting research - SurveyPlanet makes collecting feedback easy!
For optimal survey results, it's essential that you design an easy-to-use questionnaire that guides respondents through each question.
This will allow you to avoid ambiguous inquiries that might alter data and invalidate findings. Furthermore, testing it on a small group before rolling it out to larger populations is recommended.
Statistical analysis
When analyzing survey data, it's essential to remember that just because something occurs at one time period doesn't automatically mean it will recur at another one.
For instance, just because a product sells more frequently during winter than summer doesn't necessarily imply people preferring its purchase in colder climates.
Father it could simply mean more people are purchasing blankets, hats and beverages as preparation - this type of correlation is known as covariate correlation.
SurveyPlanet offers many features designed to meet more advanced research needs, including statistical analysis. Its report builder allows users to filter and export results while the advanced survey tool supports cross-tabulation and question-level analyses.
Furthermore, its conversational interface makes taking surveys feel more natural for participants, which increases response rates while keeping participants engaged.
Furthermore, it offers various question types and customization options to accommodate different research purposes.
Its logic branching feature makes creating questions relevant to respondents easier so as to prevent irrelevant answers which can have an adverse impact on your data's reliability.
Lastly, its over 300 question types library helps create custom questions tailored specifically to you and your research project.
SurveyPlanet not only offers powerful survey-building tools, but it also offers multiple methods of analyzing data and presenting it to your target audience.
Users can export survey responses in PDF, CSV, Excel or JSON format - making sharing results with colleagues or using it in other software or analysis applications effortless.
SurveyPlanet offers both free and paid versions; with the latter offering more questions, participants, and reports respectively. It features an easy results page which shows your data in charts and figures side-by-side (chart type switching is a pro feature).
Jotform's Pro plan starts at $180 annually and features an intuitive design with built-in analytics and visual reports, mobile app support, and an easy dashboard for data management.
5. Qualtrics
Qualtrics offers experience management software. Headquartered in Seattle and Provo in Utah, United States respectively, Qualtrics' products and services include survey development, data analytics and customer experience management (CEM).
Qualtrics iQ provides always-available automated advice about survey methodology and insights. Take advantage of its flexible service options for research respondents for any study you undertake.
Enterprise-level capabilities
Qualtrics' advanced panel management features can assist you with building and expanding your panel while automating survey data flow across your organization.
Furthermore, Qualtrics allows you to build rich customer profiles, examine feedback data for trends or gaps that need attention, and empower action throughout your organization.
Qualtrics' dynamic feedback capabilities use AI-powered artificial intelligence (AI) to adapt the questions your respondents see based on their current context and history with your company.
For instance, when someone recently lost their bag they'll receive more pertinent questions related to that situation such as asking how quickly the airline can locate and return it.
Qualtrics offers an advanced analytics suite to amplify and maximize your research's power and impact, including Text iQ's powerful text analysis capabilities that allow you to assign categorical topics, perform sentiment analysis, create text visualizations and export your data in formats compatible with popular statistical software like SPSS and Tableau.
XM/os2, an enterprise-grade platform, offers a seamless experience to collect, track and act on feedback. By having just one platform for the research process, time, money and agility can all be saved while speed increased significantly.
Built specifically for business use with robust security monitoring controls to protect sensitive information, XM/os2 ensures your data stays private. FrontlineXM is an optional component of XM that empowers frontline teams to more effectively address customer issues.
Combining omnichannel analytics with powerful AI to better understand customer feedback from review sites, social media, chats, SMS and phone calls; FrontlineXM reduces service costs by automating repetitive processes and scoring all customer interactions.
In addition to the Survey Platform, the XM Platform includes four core solutions - CustomerXM, EmployeeXM, ProductXM and BrandXM - designed to optimize research around different aspects of customer, employee, product or brand experiences.
Advanced panel management
Qualtrics provides numerous tools that can assist researchers with managing research panels. You can recruit participants and reward them for participating, create rich profiles of each participant and target surveys directly at them, automate distribution and collection processes as well as distribute responses more efficiently.
Qualtrics' software makes recruiting and rewarding panel members much less costly by providing tools to automate these processes, including customizable welcome letters for newcomers, automated email invitations, a dashboard that offers clear data on key metrics and incentives that boost response rates while keeping existing panelists engaged.
These incentives could include money, gift cards or other goodies distributed according to an aggregate points system.
Qualtrics offers advanced panel management features like global opt outs and contact frequency controls for improved panel management.
Furthermore, this platform facilitates on-demand data deletion as per GDPR regulations as well as seamless integration with third-party systems to ensure insights feed directly into any critical applications.
Qualtrics' impressive multilingual capabilities can come in particularly handy if you are working with a multinational workforce or conducting research across different countries.
Furthermore, Qualtrics automatically recodes values in question blocks and other fields; saving both time and effort through reduced manual data entry requirements.
This platform boasts many additional features to help make research more efficient, such as creating custom "from" addresses for emails and changing the language of surveys.
Furthermore, you can import surveys and projects from outside sources into it and track responses and completions through a dashboard widget.
Qualtrics offers many other tools that can make research more efficient and effective. For instance, its data dictionary helps organize and categorize your data more easily for retrieval.
APIs automate repetitive processes; compatibility checks can ensure surveys work across browsers and devices; as well as more.
Survey automation
Qualtrics' survey automation features allow you to create multiple surveys with automatic responses that can collect responses automatically. These automated surveys can be distributed via various methods - email or branded mobile app are two options - as well as include reminders.
This can be especially useful in situations when sending surveys out to multiple people simultaneously is impractical. In addition, Qualtrics comes equipped with pre-built templates designed to increase respondent engagement and response rates that are easy to edit or adapt as per individual need.
Qualtrics' toolbox offers many helpful survey building aids, including randomization, loop & merge and the ability to edit Next / Previous text.
In addition, the platform offers a preview option so that respondents may experience your survey as they would. This feature is particularly beneficial when testing and debugging surveys.
Furthermore, its search function makes finding questions and blocks much simpler; you can even search for specific words within questions or blocks!
Qualtrics also offers data analysis options beyond its survey tools, including Stats iQ and Predict iQ tabs. Stats iQ analyzes your survey responses and embedded data to generate insights and recommendations while Real-time View shows real-time responses, giving an instantaneous real-time view to help detect problems immediately and make changes quickly.
Predict iQ is an innovative feature that uses analysis from your survey responses and internal data to predict whether a respondent will churn (leave their company).
With this insight at your disposal, proactive measures can be taken to retain customers. Each project in Qualtrics features its own homepage, providing an overview of all active surveys and events within your account.
You can access this page by clicking any navigation menu item on any page of the website or the XM icon; additionally, this homepage serves as access point to Create Surveys and Data & Analysis sections of Qualtrics platform.
Deep data analysis
Qualtrics is a premier enterprise survey platform with advanced data analysis and survey design features, including statistical algorithms that calculate averages, standard deviations, and other statistics for every question in your survey.
Furthermore, its software allows you to customize the appearance of results and reports, supports skip logic programming capabilities, making analyzing results simpler.
Qualtrics provides an advanced suite of tools for gathering and analyzing feedback, with integrations into third-party applications for easy use.
Real-time reporting makes it simple for you to act on results as they occur. Plus, advanced text analytics and natural language processing features enable Qualtrics users to get more out of open-ended responses than ever.
Qualtrics' advanced data analysis capabilities make it the perfect solution for large-scale survey projects. Its deep understanding of survey data and statistics enable users to recognize underlying trends, identify informed decisions, customize reporting templates and export results directly into Excel or Word documents - plus you can program surveys based on responses made previously!
Qualtrics Experience Management (XM) platform is a multiproduct offering designed to assist businesses in understanding how customers experience and perceive their products and services.
It provides four core functions - CustomerXM, EmployeeXM, ProductXM and BrandXM - designed to improve understanding about these interactions between businesses and their customers.
CustomerXM helps companies reduce churn rates and increase customer retention rates, as well as monitor and track a customer from first contact through purchase and post-sale service to improve overall customer experiences.
Businesses using CustomerXM can take immediate actions that improve overall customer experiences and ensure future business.
XM also provides tools to analyze and understand customer feedback at an individual level, which is essential for developing successful business strategies.
This can be accomplished using techniques such as conjoint analysis, maxDiff, and item response theory (IRT), which enable researchers to pinpoint key aspects in customer decision-making processes.
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