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SE Ranking Review: Features, Pricing & Pros/Cons (2024)
In the fast-paced world of digital marketing, having the right SEO tool can make or break your strategy. SE Ranking has become a favorite among marketers, freelancers, and businesses for its user-friendly interface and robust feature set.
But is SE Ranking the right SEO Software for you in 2024? In this detailed review, we’ll break down its key features, pricing plans, pros and cons, and how it stacks up against competitors.
Whether you're an experienced SEO professional or just starting out, this review will give you the insights needed to make an informed decision. Let’s dive in!
What is SE Ranking?
SE Ranking is a cloud-based SEO platform designed to simplify and optimize search engine marketing efforts. Established with versatility in mind, it caters to a wide audience, including freelancers, small business owners, and agencies.
Its all-in-one functionality combines essential SEO tools such as keyword tracking, website audits, and competitor analysis. With a reputation for delivering excellent value for money, SE Ranking has gained a loyal user base globally.
Key Features of SE Ranking
SE Ranking stands out for its extensive list of features designed to cover every aspect of SEO. Here’s a closer look:
- Keyword Rank Tracking: Monitor your keyword performance across major search engines with real-time updates.
- Website Audit Tool: Diagnose and resolve technical SEO issues with a comprehensive site audit tool.
- Backlink Checker: Analyze and manage your backlink profile for improved authority.
- On-Page SEO Checker: Optimize individual pages for better rankings.
- Competitor Analysis: Get insights into your competitors’ strategies.
- White-Label Reporting: Ideal for agencies, this feature allows you to create branded SEO reports for clients.
SE Ranking Pricing Plans
SE Ranking offers flexible pricing plans to suit different needs. Here’s an overview:
- Essential: Best for individual marketers and small businesses, starting at $29/month.
- Pro: Aimed at growing businesses and agencies, starting at $49/month.
- Business: Designed for larger agencies and enterprises, starting at $99/month.
For the latest details, visit the official SE Ranking Pricing page.
Pros and Cons of SE Ranking
Pros
- Comprehensive set of SEO tools in one platform.
- Affordable pricing compared to competitors.
- User-friendly interface suitable for beginners.
- Accurate rank tracking across multiple search engines.
Cons
- Limited advanced features for enterprise-level users.
- Occasional delays in data updates.
How SE Ranking Compares to Other SEO Tools
When evaluating SE Ranking against well-established competitors like Semrush and Ahrefs, there are clear distinctions in strengths and target audiences.
Read our SE Ranking vs SEMrush vs Ahrefs blog here.
1. Pricing and Value
SE Ranking shines in its affordability. Its pricing plans are significantly lower than those of Semrush and Ahrefs while still offering core features like keyword tracking, website audits, and backlink analysis. This makes it a highly appealing choice for small businesses and freelancers operating on tighter budgets.
- SE Ranking: Starts at $29/month, offering a well-rounded feature set even in its entry-level plan.
- Semrush: Starts at $129.95/month, offering advanced analytics and broader digital marketing tools.
- Ahrefs: Starts at $99/month, known for its backlink analysis and keyword research capabilities.
2. Keyword Tracking and Research
All three platforms offer robust keyword tracking, but SE Ranking excels with its user-friendly keyword rank tracking dashboard. It provides accurate data across multiple search engines, including regional variations.
- SE Ranking: Provides regional keyword tracking at a granular level with real-time updates.
- Semrush: Offers broader keyword research but can feel overwhelming to beginners.
- Ahrefs: Renowned for its in-depth keyword data but less intuitive for quick insights.
3. Website Audits
SE Ranking’s audit tool is thorough, highlighting technical and on-page SEO errors, and even offers actionable recommendations. However, Semrush takes a slight edge with its deeper analytics for larger, enterprise-level websites.
- SE Ranking: Excellent for identifying and resolving site errors on small to medium-sized websites.
- Semrush: Provides in-depth technical audits with enterprise-level depth.
- Ahrefs: Focuses more on backlink-related audits but lacks the same technical depth.
4. User Interface and Usability
SE Ranking stands out for its intuitive and clean user interface, which is especially beneficial for beginners or those managing smaller projects. Semrush and Ahrefs, while powerful, can feel overwhelming for newcomers due to their steep learning curves.
- SE Ranking: Beginner-friendly, easy-to-navigate dashboard.
- Semrush: Feature-rich but complex for beginners.
- Ahrefs: Powerful but less intuitive for first-time users.
5. Reporting and Collaboration
For agencies, SE Ranking offers white-label reporting features that allow branded client reports. Semrush and Ahrefs also offer reporting but at a higher price point and often limited by plan restrictions.
- SE Ranking: Affordable white-label reporting.
- Semrush: Premium reporting tools locked behind higher-tier plans.
- Ahrefs: Basic reporting with fewer customization options.
Which One Should You Choose?
Your choice depends largely on your needs:
- SE Ranking: Best for freelancers, agencies, and small businesses looking for an affordable yet feature-rich SEO tool.
- Semrush: Ideal for larger enterprises or users needing advanced analytics across multiple marketing channels.
- Ahrefs: Perfect for users focusing heavily on backlink strategy and competitive analysis.
For a more comprehensive overview of SEO tools, check out our guide on the Top 15 SEO Tools to see how SE Ranking stacks up against other top players.
Real-World Use Cases: Who Benefits the Most?
SE Ranking’s versatility makes it suitable for a wide range of users:
- Freelancers: Affordable plans and white-label reporting help solo professionals provide high-quality services.
- Small Businesses: Easy-to-use tools for boosting online presence without breaking the bank.
- SEO Agencies: Comprehensive features and scalable pricing make it a reliable choice for managing multiple clients.
Is SE Ranking Worth It in 2024?
For anyone seeking a reliable, affordable, and feature-rich SEO tool, SE Ranking is hard to beat. While it may not offer the same depth as some higher-priced tools, its user-friendliness and flexibility make it an excellent option for many.
Inside the SE Ranking Dashboard
SE Ranking gives you a clean interface and all the tools you need to manage SEO efficiently. Here’s a full walkthrough of the platform’s features with images and explanations.
1. Monitor All Your Sites from the Dashboard
When you first log in, SE Ranking shows you a summary of all your websites in one dashboard. For each project, you’ll see current visibility, average position, health score, and the number of keywords tracked. This view helps you quickly spot which sites are performing well and which need immediate attention.
2. Run a Full Site Audit in One Click
Navigate to the Website Audit section and click "Start Audit" to let SE Ranking scan your site for technical SEO issues. It checks over 100 factors like crawl errors, HTTPS setup, page speed, mobile usability, and internal linking. The results include a health score and a breakdown by issue type to help you fix critical problems first.
3. Fix Technical Issues with Actionable Suggestions
Once the audit is complete, you can view all issues categorized as Errors, Warnings, or Notices. Each item includes a description, affected URLs, and recommendations for fixing it. This lets you prioritize fixes that will have the biggest SEO impact, such as resolving broken links, duplicate content, or missing meta tags.
4. Track Your Keyword Rankings Over Time
Use the Rankings tab to track your keyword performance across Google, Bing, and Yahoo. You can view daily position changes, track by country, region, or device, and filter by keyword tags. The timeline view makes it easy to spot trends and see how algorithm updates or campaigns affect your rankings over time.
5. See If You Appear in Featured Snippets
SE Ranking shows icons next to keywords that trigger SERP features like featured snippets, map packs, People Also Ask, and more. You’ll instantly know which keywords are getting extra visibility. This helps you identify quick-win opportunities where you can optimize content to appear in these enhanced results.
6. Analyze Your Competitors in Detail
In the Competitive Research tool, enter any competitor’s domain and you’ll get detailed insights into their organic traffic, top pages, paid ads, and backlink profile. You can see which keywords they rank for, what content brings them the most traffic, and even compare your domain side by side with theirs to spot gaps in your strategy.
7. Discover New Keywords for Your Content
The Keyword Research tool lets you enter a topic or phrase to see keyword volume, difficulty, CPC, and related suggestions. You’ll also find long-tail variations and keyword questions you can target for blog posts, product pages, or FAQs. It’s a fast way to build out your SEO content plan with real data.
8. Keep Tabs on Your Backlink Profile
SE Ranking’s Backlink Checker lets you monitor referring domains, anchor text distribution, and link type (follow/nofollow). You can track new and lost links over time and use filters to identify toxic backlinks. This is useful for maintaining link quality and building a safer off-page SEO strategy.
9. Audit a Page for a Specific Keyword
With the On-Page SEO Checker, you can enter a page URL and target keyword to get a full optimization score. It reviews your headings, content length, keyword usage, meta tags, and more—then gives you a list of adjustments to boost your chances of ranking. Great for tuning blog posts and landing pages.
10. Generate White-Label Reports Automatically
Use the Report Builder to create custom, branded SEO reports. You can select what data to include, apply your agency branding, and schedule delivery by email. This saves time and gives clients or stakeholders a clear view of performance.
11. Stay Organized with Built-In Task Tracking
Each project comes with a built-in task manager so you can add SEO to-dos, assign deadlines, and check them off as you go. It’s a simple but effective way to keep your workflow organized without needing an external task app.
12. Manage Social Posts Without Leaving the App
SE Ranking includes a Social Media Manager where you can schedule posts, track performance, and view analytics for platforms like Facebook and Twitter. This helps unify your SEO and content strategy in one platform.
Frequently Asked Questions
Is SE Ranking suitable for beginners?
Yes, SE Ranking is designed to be beginner-friendly. Its interface is clean, and its tools come with clear guidance and explanations. Whether you're launching your first site or just learning SEO, you’ll find it easy to get started and see progress.
Does SE Ranking support multiple projects?
Absolutely. SE Ranking allows you to create and manage multiple projects within one account. This is perfect for freelancers, agencies, or anyone managing several websites simultaneously.
How accurate is SE Ranking’s keyword tracking?
SE Ranking provides highly accurate keyword rank tracking, with options to update rankings daily, every 3 days, or weekly. It also supports tracking by location, device, and even includes SERP feature detection.
Can I generate branded SEO reports for clients?
Yes, the white-label reporting tool lets you create fully branded reports. You can customize the data shown, add your agency’s logo, and schedule recurring reports to be emailed automatically.
Is there a free trial available?
Yes, SE Ranking offers a 14-day free trial. You can explore all the features during this period without providing a credit card, making it easy to test the platform risk-free.
What tools does SE Ranking include?
SE Ranking includes keyword tracking, site audits, backlink monitoring, competitor research, on-page SEO checks, white-label reporting, and even a social media management tool. It covers the core functions needed for a full-scale SEO campaign from one dashboard.
Can SE Ranking replace Semrush or Ahrefs?
For many users, yes. SE Ranking offers similar features like keyword research, rank tracking, and backlink analysis at a more affordable price. While Semrush and Ahrefs have advanced capabilities in specific areas, SE Ranking covers the essentials with an easier learning curve and lower cost.
Does SE Ranking work for local SEO?
Yes, SE Ranking supports local SEO by allowing keyword tracking by city or region, including map pack visibility. This makes it especially useful for businesses targeting local markets or tracking localized rankings across different geographies.
Is SE Ranking good for agencies?
SE Ranking is well-suited for agencies thanks to its white-label reporting, multi-project management, and scalable pricing. Agencies can easily manage multiple clients, generate branded reports, and monitor progress across all campaigns in one place.
How does SE Ranking handle backlink monitoring?
SE Ranking includes a built-in backlink checker that tracks referring domains, anchor text, link type, and trust score. You can monitor new and lost backlinks, evaluate link quality, and identify toxic links for cleanup or disavowal.
Ready to try SE Ranking for yourself?
Conclusion
SE Ranking is a versatile, affordable SEO tool that caters to businesses of all sizes. Its robust feature set, coupled with competitive pricing, makes it a strong contender in the SEO software market. Whether you’re a freelancer, agency, or small business, SE Ranking is definitely worth considering for your SEO toolkit in 2024.
