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SE Ranking Pricing in 2025: Detailed Plan Costs, Features, and Add‑Ons
SE Ranking pricing in 2025 starts with the Essential plan at around $52 per month when billed annually or $65 on a monthly subscription. This entry‑level option includes 1 manager seat, 5 projects, 500 daily tracked keywords, rank tracking, backlink checker, site audit, and competitor research tools. It’s designed for individual marketers or small teams who need core SEO capabilities without the higher‑tier extras.
The Pro plan, at roughly $95.20 per month annually or $119 monthly, upgrades to 3 seats, 30 projects, and 2,000 daily keywords. It also adds historical data access, Looker Studio integration, AI content tools, and both local and content marketing toolkits. This tier works well for growing teams that require more advanced reporting, collaboration, and campaign management features.
At the top end, the Business plan costs about $207.20 per month annually or $259 monthly and is built for agencies or large in‑house teams. It supports 5 seats, unlimited projects, 5,000 daily keywords, API access, white‑label reporting, client dashboard access, and unlimited scheduled reports. This plan offers the most flexibility, scaling potential, and client‑facing deliverable options within SE Ranking.
Additional costs can apply through add‑ons like the Content Marketing toolkit ($29–99/month), Local Marketing toolkit ($9–230/month depending on locations), and the Agency Pack ($50/month annual) which includes AI writing tools, review monitoring, GBP sync, white labeling, lead generation, and agency catalog features. Users can also pay per feature usage for tools like Keyword Grouper or API calls.
SE Ranking offers a 14‑day free trial and a 20% discount for annual billing, making it easier to test the platform before committing. While it delivers strong auditing, rank tracking, and flexible scaling options, users should note that add‑on costs can rise quickly, and some have reported renewal price increases alongside the absence of a dedicated keyword gap tool.
Overview of SE Ranking Subscription Plans and Billing Options
SE Ranking offers three primary subscription tiers in 2025, each designed to fit different business sizes and SEO needs. The Essential plan is priced at around $52 per month when billed annually, or $65 on a monthly basis. It includes 1 manager seat, 5 projects, 500 daily tracked keywords, and access to essential tools such as rank tracking, backlink checker, site audit, and competitor research. This plan is best suited for freelancers or small teams managing a limited number of campaigns.
The Pro plan, starting at approximately $95.20 per month annually or $119 monthly, is a significant step up in capacity and functionality. It offers 3 manager seats, 30 projects, and 2,000 tracked keywords per day, along with advanced capabilities like historical data access, Looker Studio integration, AI content creation tools, and both local and content marketing toolkits. This tier works well for agencies or mid‑sized teams that require greater project flexibility, deeper reporting, and collaboration features.
At the top level, the Business plan comes in at about $207.20 per month annually or $259 monthly, providing 5 manager seats, unlimited projects, and 5,000 daily tracked keywords. It also adds API access, white‑label reporting, client dashboard functionality, and unlimited scheduled reports, making it ideal for large agencies or enterprise‑level in‑house marketing teams. This plan is designed for operations that need both high‑volume capacity and the ability to deliver branded client reports at scale.
All plans can be enhanced with optional add‑ons, such as the Content Marketing toolkit ($29–99/month), Local Marketing toolkit ($9–230/month depending on the number of locations), and the Agency Pack ($50/month annually) which includes AI writing tools, review monitoring, GBP sync, lead generation, and white labeling. Users may also opt for pay‑per‑use features like Keyword Grouper or additional API calls. SE Ranking offers a 14‑day free trial and a 20% annual billing discount, allowing users to test and commit to a plan while benefiting from reduced long‑term costs.
Essential Plan Features and Limitations
The Essential plan is SE Ranking’s entry‑level subscription, priced at around $52 per month when billed annually or $65 on a monthly basis. It includes 1 manager seat, allowing a single user to manage up to 5 projects at a time. The plan supports tracking 500 keywords daily and provides access to core tools such as rank tracking, backlink checker, site audit, and competitor research. These features make it suitable for freelancers or small business owners who manage a modest number of websites.
Rank tracking in the Essential plan delivers daily updates for up to 500 keywords, giving users insight into their search visibility trends. The site audit tool helps identify technical SEO issues, while the backlink checker provides data on inbound links and their quality. Competitor research allows users to compare their site performance against competitors, which is valuable for shaping content and SEO strategies. Together, these tools offer a solid foundation for SEO monitoring and improvement.
Despite its strengths, the Essential plan comes with notable limitations. The single‑seat restriction means collaboration with team members is not possible without upgrading. The 5‑project cap and 500‑keyword tracking limit can quickly become restrictive for agencies or businesses managing multiple campaigns. Additionally, certain advanced capabilities like historical data access, AI content tools, Looker Studio integration, and local or content marketing toolkits are not included, requiring a move to higher‑tier plans or paid add‑ons.
For smaller operations or those just starting their SEO journey, the Essential plan offers an affordable entry point without unnecessary complexity. However, as projects grow or campaign demands increase, the lack of scalability within this tier may prompt users to consider upgrading to the Pro plan to unlock more capacity and advanced functionality.
Pro Plan Capabilities and Target Users
The Pro plan, priced at about $95.20 per month when billed annually or $119 monthly, is designed for growing teams that need more flexibility and capacity than the Essential plan can provide. It supports 3 manager seats, allowing multiple team members to collaborate on SEO projects. Users can manage up to 30 projects and track 2,000 keywords per day, giving mid‑sized agencies and in‑house marketing teams the ability to run larger campaigns with more extensive keyword coverage.
Beyond increased capacity, the Pro plan unlocks advanced features not available in the Essential tier. Historical data access allows users to track performance trends over time, which is vital for measuring the impact of long‑term SEO strategies. Looker Studio integration makes it easier to create custom dashboards and advanced reports, while AI content tools support keyword‑optimized content creation. The plan also includes access to both the local marketing and content marketing toolkits, expanding its functionality into reputation management, local SEO tracking, and content planning.
These added capabilities make the Pro plan particularly suitable for digital marketing agencies, SEO consultants, and in‑house teams managing multiple brands or websites. For example, an agency working with regional clients can use the local marketing toolkit to monitor Google Business Profile metrics, track location‑specific rankings, and manage local citations, while the content marketing toolkit can streamline editorial planning and on‑page optimization.
While the Pro plan offers a strong balance between features and cost, it does come with some constraints compared to the Business plan. There is still a limit of 30 projects, and advanced capabilities like API access, unlimited scheduled reports, and white‑label client dashboards remain exclusive to the highest tier. However, for most mid‑sized operations, the Pro plan provides the right mix of collaboration tools, expanded tracking limits, and strategic reporting capabilities.
Comparing SE Ranking Plans Side by Side
SE Ranking’s three core plans in 2025—Essential, Pro, and Business—are designed to match different stages of business growth, from solo marketers to full‑scale agencies. While all tiers include core SEO features like rank tracking, backlink analysis, site audits, and competitor research, each level expands capacity, collaboration options, and access to advanced tools. Understanding these differences makes it easier to choose the most cost‑effective plan without over‑ or under‑buying features.
- Essential Plan – Around $52/month annually or $65 monthly, with 1 seat, 5 projects, 500 keywords/day, and core SEO tools. Best for freelancers or small businesses.
- Pro Plan – Around $95.20/month annually or $119 monthly, with 3 seats, 30 projects, 2,000 keywords/day, historical data, Looker Studio integration, AI content tools, and local/content marketing toolkits.
- Business Plan – Around $207.20/month annually or $259 monthly, with 5 seats, unlimited projects, 5,000 keywords/day, API access, white‑label reporting, client dashboard, and unlimited scheduled reports.
- Add‑Ons – Content Marketing ($29–99/month), Local Marketing ($9–230/month), Agency Pack ($50/month annually) plus pay‑per‑use tools like Keyword Grouper and API calls.
- Billing Options – 20% discount for annual billing and a 14‑day free trial across all plans.
By comparing plans directly, it’s clear that the Essential plan works best for smaller operations, the Pro plan suits growing teams that need advanced collaboration and reporting, and the Business plan is tailored for high‑volume agencies with demanding client needs. Add‑ons and pay‑per‑use features can significantly expand functionality, but they also increase total monthly costs, so selecting the right mix is key for long‑term value.
Add‑On Options and Their Costs
SE Ranking’s pricing structure is built to be flexible, and its add‑ons play a major role in extending functionality beyond the core plans. These optional modules allow users to tailor the platform to their specific needs without committing to the highest subscription tier. While this à la carte approach offers scalability, it also means costs can rise quickly if multiple add‑ons are activated.
The Content Marketing toolkit, priced between $29 and $99 per month depending on usage limits, provides tools for topic research, content briefs, on‑page optimization recommendations, and editorial planning. This is particularly useful for teams managing large content calendars or aiming to improve topical authority. The Local Marketing toolkit ranges from $9 to $230 per month based on the number of locations tracked, covering local rank tracking, citation management, and Google Business Profile monitoring.
For agencies and service providers, the Agency Pack is a popular choice at $50 per month when billed annually. It includes an AI content writer, review monitoring, Google Business Profile syncing, white‑label branding, lead generation tools, and access to the Agency Catalog for added visibility. This add‑on is designed to enhance client service offerings while maintaining a branded, professional presentation.
In addition to these structured add‑ons, SE Ranking also offers pay‑per‑use features. Examples include the Keyword Grouper for clustering search terms and software API calls for integrating SE Ranking data into custom dashboards or third‑party systems. These on‑demand options give users more control over spending but require careful monitoring to avoid unexpected charges.
Content Marketing Toolkit Pricing and Features
The Content Marketing toolkit in SE Ranking is available as an optional add‑on, priced between $29 and $99 per month depending on the selected usage tier. It is designed to enhance the platform’s SEO capabilities by providing specialized tools for planning, creating, and optimizing content. This makes it especially valuable for businesses and agencies running ongoing content campaigns where keyword targeting and topic relevance are critical.
One of the core features of this toolkit is its topic and keyword research functionality, which helps identify high‑value content opportunities. Users can generate content briefs that outline target keywords, recommended headings, and word count suggestions based on competitive analysis. These structured briefs are useful for maintaining consistency and ensuring each piece of content is optimized for search intent.
The toolkit also includes on‑page optimization guidance, offering actionable suggestions to improve keyword placement, readability, and semantic relevance. For example, when creating a blog post on local SEO tips, the tool may suggest additional long‑tail keywords, internal linking opportunities, and improvements to title tags or meta descriptions. These recommendations are aimed at boosting both search rankings and engagement.
For teams managing multiple writers or large editorial calendars, the Content Marketing toolkit streamlines workflows by organizing topics, tracking optimization status, and allowing collaboration within the SE Ranking environment. By integrating directly with the broader SEO toolset, it ensures that content strategies remain aligned with keyword performance and overall site health. This makes it an effective choice for those looking to bridge the gap between SEO analysis and high‑quality content production.
Local Marketing Toolkit Pricing and Features
The Local Marketing toolkit in SE Ranking is an add‑on designed to help businesses improve their local search visibility and manage location‑based SEO activities. Pricing ranges from $9 to $230 per month depending on the number of locations monitored, making it scalable for both single‑location businesses and multi‑location enterprises. It is particularly valuable for companies that rely heavily on local customers, such as restaurants, service providers, and retail stores.
- Local Rank Tracking – Monitor search rankings for targeted keywords in specific cities, regions, or service areas.
- Google Business Profile Management – Sync and manage GBP details, ensuring accurate and consistent information across Google search and maps.
- Citation Management – Track and manage local business listings to maintain NAP (name, address, phone) consistency across directories.
- Review Monitoring – Keep track of customer reviews across key platforms to maintain reputation and identify engagement opportunities.
- Competitor Local SEO Insights – Analyze how local competitors rank and identify strategies to improve local visibility.
This toolkit allows businesses to track local performance, maintain an accurate online presence, and engage with customers more effectively. By combining rank tracking, profile management, and competitive insights, it offers a comprehensive approach to local SEO. For businesses where geographic visibility directly impacts sales, the Local Marketing toolkit can be a high‑value addition to any SE Ranking plan.
Agency Pack Tools and Annual Pricing
The Agency Pack is a specialized SE Ranking add‑on tailored for digital marketing agencies and service providers who need to deliver a high‑quality, branded experience to their clients. Priced at $50 per month when billed annually, it consolidates several premium features into a single package, making it more cost‑effective than purchasing these tools individually. It is designed to improve client communication, reporting, and service delivery while enhancing an agency’s professional image.
A standout feature of the Agency Pack is its white‑labeling capability, which allows agencies to apply their own branding to SE Ranking reports and dashboards. This creates a seamless experience for clients, making the reporting process appear fully in‑house. Additionally, the client dashboard access enables clients to log in and view real‑time performance data without exposing the backend SE Ranking environment.
The Agency Pack also includes practical tools for marketing and reputation management. The AI content writer helps generate optimized text for reports, campaigns, or web content, while the review monitoring feature keeps track of client feedback across multiple platforms. Google Business Profile syncing ensures that location information remains accurate, and the Lead Generator tool captures potential client interest directly from the agency’s website. Agencies also gain visibility through the Agency Catalog, a directory that can attract new business leads.
For agencies managing multiple clients, the Agency Pack streamlines operations by combining reporting automation, reputation tracking, and lead generation into a single suite. When paired with SE Ranking’s core SEO tools, it equips agencies to offer a comprehensive, branded, and data‑driven service while maintaining efficiency and scalability.
Pay‑Per‑Use Features Like Keyword Grouper and API Calls
| Feature Name | Purpose and Use Case | Pricing Structure |
|---|---|---|
| Keyword Grouper | Organizes large keyword lists into thematic clusters for campaign planning and SEO targeting. | Charged per grouping task based on keyword volume. |
| API Calls | Integrates SE Ranking data into custom dashboards, reporting tools, or third‑party applications. | Priced per API request or in prepaid credit bundles. |
| Additional Keyword Checks | Expands daily keyword tracking beyond plan limits for temporary campaign surges. | Billed based on the number of extra checks performed. |
These pay‑per‑use features provide flexibility for users who occasionally need advanced capabilities without committing to a higher‑tier plan. The Keyword Grouper is especially helpful for agencies and content teams planning large‑scale SEO campaigns, while API calls support integration with proprietary tools or analytics platforms. By using these features on an as‑needed basis, businesses can control costs while still accessing the functionality required for specific projects.
Free Trial and Annual Discount Details
| Offer Type | Description | Benefit to User |
|---|---|---|
| 14‑Day Free Trial | Full platform access for two weeks with no credit card required. | Allows users to explore features risk‑free before subscribing. |
| Annual Billing Discount | 20% discount on all plan tiers when paying yearly. | Reduces overall subscription cost compared to monthly billing. |
| Upgrade Flexibility | Ability to switch plans or add‑ons during the trial or billing cycle. | Ensures users can adjust their subscription to match evolving needs. |
SE Ranking’s free trial provides a practical way for new users to experience the platform’s capabilities without financial commitment. The 20% annual billing discount offers substantial savings for those ready to commit long‑term, particularly for agencies or businesses managing multiple projects. Combined with upgrade flexibility, these incentives make it easier to align subscription costs with actual usage while maximizing value over time.
Pros of SE Ranking’s Pricing and Feature Structure
SE Ranking’s pricing model in 2025 offers a balance between affordability and functionality, making it appealing to a wide range of users from solo marketers to large agencies. Its tiered structure ensures that businesses can start small and scale their subscription as their needs grow. The combination of core SEO tools, flexible limits, and optional add‑ons allows users to customize the platform to their exact requirements without paying for unnecessary features.
- Competitive entry‑level pricing compared to other all‑in‑one SEO platforms.
- Flexible scaling options through tiered plans and pay‑as‑you‑go add‑ons.
- Strong rank tracking, site audit, and backlink analysis tools included in all plans.
- Advanced capabilities like API access and white‑label reporting available in higher tiers.
- Annual billing discount and free trial make testing and long‑term adoption more cost‑effective.
These advantages make SE Ranking a strong choice for organizations seeking both value and versatility in their SEO toolkit. The ability to mix core features with optional add‑ons ensures that businesses can adapt their subscription as their strategy evolves. For teams that prioritize both cost control and access to professional‑grade tools, SE Ranking’s pricing structure delivers an effective middle ground between budget‑friendly and feature‑rich.
