Moz Pro Pricing 2025 Overview and Plan Comparison

Moz Pro pricing 2025 overview breaks down exactly what you get at each subscription level so you can choose the right SEO toolkit for your needs. From the affordable Starter plan at $49/month to the large plan at $299/month, each tier offers a different mix of user seats, campaigns, keyword tracking capacity, crawl limits, and reporting features tailored to different stages of growth.

Whether you are a solo marketer managing one campaign or a large agency handling dozens, Moz Pro’s tiered plans scale with your SEO requirements. Options like annual billing discounts, a 30-day free trial, and add-ons for seats or crawl credits make it easier to customize your subscription without paying for unnecessary features.

Overview of the Starter Plan Features and Limits

The Moz Pro Starter plan is designed for individuals or small businesses who are just beginning to integrate SEO into their marketing strategy. Priced at $49/month, it offers a focused set of tools that provide essential data without overwhelming the user. It’s a cost-effective way to monitor one campaign, track basic keywords, and perform essential site crawls on a regular schedule.

• 1 user seat for account access and management
• 1 campaign for tracking a single domain or project
• Approximately 100K pages crawled per week for technical site audits
• Basic keyword research capabilities for identifying target search terms
• Standard reporting features for tracking performance over time

While the Starter plan is limited in scope compared to higher tiers, it provides a solid foundation for small-scale SEO management. The weekly crawl capacity and keyword research tools are enough for basic optimization work, and the low monthly cost makes it a manageable entry point into Moz Pro’s ecosystem. For users who need to monitor only one site and work with a smaller dataset, this plan strikes a balance between affordability and functionality.

Who Should Choose the Starter Plan

The Moz Pro Starter plan is best suited for users who have straightforward SEO needs and want an affordable entry point into professional-grade SEO tools. It offers the essentials without the complexity of advanced features, making it easy for beginners and smaller teams to manage their optimization efforts effectively. This plan focuses on giving you the core capabilities to improve search visibility without paying for higher-tier resources you may not yet need.

• Solo entrepreneurs managing their own website or blog
• Small business owners with a single domain to optimize
• Marketing consultants handling one client project at a time
• New SEO practitioners who want to learn the basics before scaling
• Teams working with limited budgets that still need professional SEO tools

If your SEO goals involve tracking one site, running regular crawls, and performing basic keyword research, the Starter plan offers the right mix of affordability and functionality. It allows you to manage a targeted strategy without the overhead of unused features. As your business or client workload grows, you can easily upgrade to a higher plan that expands user seats, campaigns, and keyword tracking capacity.

Detailed Look at the Standard Plan Capabilities

The Moz Pro Standard plan, priced at $99/month, offers a noticeable upgrade in flexibility and capacity compared to the Starter plan. It increases the number of campaigns you can manage to three, making it suitable for marketers or agencies handling multiple websites. This plan also includes more generous keyword list capacity, allowing you to store and organize up to 100 keyword lists for detailed tracking and research.

A standout feature of the Standard plan is the inclusion of backlink and keyword query limits of around 10K rows each, which is ideal for conducting deeper competitive analysis and link-building research. For example, you can run backlink queries on several competitors at once and still have room for ongoing checks as your campaigns progress. This expanded querying power supports more consistent SEO monitoring without constantly hitting usage limits.

Unlimited reporting capabilities are another significant benefit. You can create, customize, and export as many reports as needed, making it easier to share progress updates with clients or internal teams. Whether you need weekly keyword rankings, monthly site health overviews, or in-depth backlink reports, the Standard plan gives you the reporting freedom to fit your workflow.

Overall, the Standard plan strikes a balance between cost and capacity, giving growing SEO operations room to manage more campaigns and run more in-depth analysis without jumping into higher-tier pricing. It’s an ideal choice for marketers ready to move beyond basic site tracking and keyword research while keeping their subscription cost under control.

Ideal Users for the Standard Plan

The Moz Pro Standard plan is designed for marketers and small teams who need more flexibility than the Starter plan without committing to the higher cost of advanced tiers. Its expanded campaign capacity, higher keyword list limits, and unlimited reporting make it a solid choice for managing multiple projects with consistent SEO monitoring. This plan balances affordability with the tools needed for more sophisticated search optimization work.

1. Small agencies managing up to three client websites.
2. In-house marketing teams overseeing multiple company domains.
3. Freelance SEO consultants handling a few ongoing projects.
4. Content marketers who need organized keyword tracking for various campaigns.
5. Businesses upgrading from the Starter plan to support growth.

With the ability to track multiple campaigns and store more keyword data, the Standard plan suits professionals who are actively building and refining SEO strategies for different sites. It provides enough querying and reporting capacity to keep up with competitive analysis while maintaining a manageable monthly cost. For many, it’s the natural next step after outgrowing the limitations of the Starter plan.

Medium Plan Benefits and Advanced Features

The Moz Pro Medium plan, priced at $179/month, is a significant step up for teams and agencies that require broader capacity and advanced capabilities. It doubles the user seats to two, allowing multiple team members to access the account simultaneously, which is essential for collaborative SEO work. With the ability to manage up to 10 campaigns, it accommodates agencies handling a wider client base or businesses with multiple domains to monitor.

One of the standout features of the Medium plan is the ability to track up to 1,500 keywords, enabling more comprehensive coverage of your target search terms. This is particularly valuable for competitive industries where ranking for a variety of terms is essential to capturing traffic. For example, an e‑commerce site could track multiple product categories and related search variations without running into tracking limits.

The inclusion of API access opens up automation and integration opportunities, allowing you to connect Moz Pro data to other analytics, reporting, or custom-built dashboards. This is especially useful for agencies that need to streamline reporting workflows or merge Moz data with other SEO and marketing metrics. Additionally, branded reporting features make it possible to present professional, client‑facing reports with your logo and color scheme.

Overall, the Medium plan delivers both scale and sophistication, making it well-suited for established SEO teams and growing agencies. It provides the flexibility to manage multiple campaigns, monitor extensive keyword portfolios, and integrate Moz Pro data into larger marketing systems, all while maintaining a professional reporting experience.

When to Upgrade to the Medium Plan

The Moz Pro Medium plan is the right choice when your SEO work has outgrown the limitations of the Starter or Standard tiers. With more campaigns, keyword tracking capacity, and access for multiple users, it supports larger projects and more advanced workflows. This plan is designed for teams and agencies that need both expanded resources and the ability to integrate Moz Pro data into broader marketing systems.

1. You manage more than three active campaigns and need room for up to ten.
2. Your keyword tracking requirements exceed the Standard plan’s capacity.
3. Multiple team members need simultaneous access to the account.
4. You want API access for data automation and integration.
5. You require branded reports for client or stakeholder presentations.

Upgrading to the Medium plan ensures you have the flexibility and technical capabilities to handle a more complex SEO portfolio. It allows your team to work collaboratively, track performance across more domains, and present professional, client‑ready reports. For agencies or in‑house teams managing substantial SEO operations, this tier offers a clear step forward in efficiency and scalability.

Large Plan Resources for Growing SEO Teams

The Moz Pro Large plan, priced at $299/month, is built for SEO teams that need to manage a wide range of campaigns with higher data demands. It includes three user seats, allowing multiple team members to collaborate on projects without sharing login credentials. With support for up to 25 campaigns, it is well-suited for agencies managing diverse client portfolios or large companies operating multiple websites and subdomains.

One of the key upgrades in the Large plan is the ability to track up to 3,000 keywords, giving teams greater visibility into a wide range of target terms. This capacity is essential for covering multiple product categories, geographic markets, or service areas simultaneously. For example, a national retailer could monitor rankings for each store location along with category‑level keywords to refine local and national strategies.

The plan also offers higher query limits for backlink and keyword research, enabling more frequent and detailed analysis without hitting usage caps. Priority support is another notable benefit, ensuring faster assistance from the Moz team when technical questions or account issues arise. This can be especially valuable when deadlines are tight and quick resolutions are needed to keep campaigns on track.

Overall, the Large plan delivers the capacity, speed, and support growing SEO teams need to operate efficiently at scale. It bridges the gap between mid‑level and enterprise SEO requirements, providing the tools to manage complex strategies while keeping processes streamlined.

Best Fit Scenarios for the Large Plan

The Moz Pro Large plan is ideal for SEO teams that need to manage high‑volume, multi‑site campaigns with precision and efficiency. Its expanded campaign capacity and keyword tracking limits make it suitable for organizations juggling multiple projects, client accounts, or business units. This plan offers the flexibility to oversee large portfolios while maintaining a detailed, data‑driven approach.

Agencies with a broad client base benefit from the ability to run up to 25 campaigns simultaneously, each with dedicated keyword tracking and reporting. For example, a digital marketing agency could manage SEO for clients across different industries without compromising on campaign depth or performance monitoring. The plan’s generous keyword capacity allows each campaign to cover multiple focus areas, such as local, national, and product‑specific terms.

In‑house marketing teams for large companies also find value in the Large plan’s capabilities. A corporation with numerous brands or regional websites can track rankings, perform technical audits, and run keyword research for each property without exceeding limits. Priority support ensures that if challenges arise, the team receives quick assistance, reducing downtime and helping maintain consistent progress.

For organizations handling complex SEO strategies across many domains, the Large plan provides both the scale and the support needed to execute efficiently. It combines high‑capacity tracking and analysis with the collaborative tools required for teams to work together effectively.

Premium Plan Enterprise-Level Capabilities

The Moz Pro Premium plan, priced at $599/month, is designed for enterprise‑level SEO teams managing extensive campaigns and data‑driven strategies. With five user seats included, large teams can collaborate efficiently without needing additional accounts. This tier supports up to 50 campaigns, making it suitable for multinational brands, large agencies, or corporations with a diverse online presence across multiple regions and industries.

One of its most notable capabilities is the ability to crawl around 2 million pages per week, providing a deep and comprehensive view of site health at scale. This is critical for enterprise‑size websites where missed technical issues can have a significant impact on performance. For example, a global e‑commerce company could run weekly crawls across all regional sites to identify broken links, duplicate content, or indexing problems before they affect rankings.

The Premium plan also delivers a massive 100K query capacity for backlink and keyword research, enabling extensive competitor analysis and market research. Full historical data access adds another layer of value, allowing teams to identify long‑term trends, measure the impact of previous campaigns, and refine strategies based on past performance. This combination of scale and insight makes it easier to plan high‑impact SEO initiatives across large portfolios.

Overall, the Premium plan offers the resources and flexibility needed to operate at an enterprise level. It pairs high‑volume tracking and research capabilities with collaboration tools, deep historical insights, and priority crawling capacity, ensuring large teams can manage complex SEO operations with precision and speed.

Why the Premium Plan Appeals to High-Volume SEO Operations

The Moz Pro Premium plan is built for SEO operations that require both scale and precision across a large number of campaigns. With capacity for up to 50 campaigns and five user seats, it enables large teams to coordinate efforts across multiple markets, brands, or client portfolios without running into access or management limitations. This makes it a strong fit for agencies with high client volume and in-house teams overseeing extensive digital assets.

High-volume SEO often involves processing and analyzing vast amounts of data, and the Premium plan addresses this with its 2 million pages crawled per week and 100K query capacity. This level of scale allows for comprehensive technical audits and competitive research without cutting corners. For instance, a multinational hospitality brand could simultaneously track SEO performance for every regional website while conducting deep backlink analysis for each.

Full historical data access further enhances its appeal, providing long-term insights that help guide strategy for large-scale SEO campaigns. Teams can compare performance across years, identify recurring seasonal patterns, and evaluate the lasting impact of major site changes or algorithm updates. This historical perspective is invaluable for refining tactics and forecasting future performance in competitive markets.

For organizations running multiple large websites or managing an extensive client roster, the Premium plan provides the infrastructure needed to maintain high-quality SEO operations at scale. Its combination of capacity, collaboration tools, and deep data access ensures that no aspect of the SEO process is limited by the platform’s capabilities.

Annual Billing Discount and How It Impacts Pricing

Moz Pro offers a 20% discount for customers who choose annual billing instead of paying month‑to‑month. This reduction can result in substantial savings over the course of a year, especially for higher‑tier plans where the monthly cost is more significant. For businesses committed to using Moz Pro long‑term, the annual option helps maximize value while keeping operational expenses lower.

For example, the Starter plan at $49/month becomes approximately $39/month when billed annually, saving nearly $120 over a year. The Premium plan, priced at $299/month, drops to around $239/month with annual billing, which amounts to more than $1,400 in yearly savings. These cost reductions can free up budget for other marketing tools, training, or campaign investments.

The annual billing option also benefits teams that want to lock in their SEO software costs for the year without worrying about monthly renewals or fluctuating budgets. It provides predictable expenses and ensures uninterrupted access to Moz Pro’s full capabilities. For organizations scaling their SEO efforts, these savings can accumulate quickly and contribute to more efficient resource allocation.

Overall, the 20% annual billing discount makes Moz Pro more cost‑effective for committed users, reducing total spend without sacrificing any features or capacity. It is particularly advantageous for agencies and in‑house teams who plan to maintain their subscription year‑round.

Free Trial and Risk-Free Testing of Moz Pro

Moz Pro offers a 30‑day free trial that allows users to explore the platform’s features before committing to a paid subscription. This trial period provides full access to the chosen plan’s capabilities, giving you the opportunity to test its keyword research, site auditing, campaign tracking, and reporting tools in real‑world scenarios. It’s an effective way to determine whether Moz Pro’s workflows and data meet your SEO needs.

1. Sign up without immediate payment to access the free trial.
2. Test keyword research and backlink analysis within your campaigns.
3. Run technical site crawls to evaluate site health and identify issues.
4. Create and export reports to review data presentation and insights.
5. Assess how the tools integrate into your existing SEO processes.

By the end of the trial, you’ll have a clear understanding of how Moz Pro fits into your SEO strategy. This risk‑free approach ensures you can validate the platform’s value before making a financial commitment. For teams weighing multiple SEO tools, the trial is a valuable way to compare capabilities without upfront costs.

Moz Local Pricing and Integration with Moz Pro

Moz Local is a separate service from Moz Pro, designed specifically to help businesses manage their local search presence across multiple directories and platforms. Pricing for Moz Local in 2025 ranges from approximately $16 to $33 per location per month, depending on the tier selected and the features included. This flexible, location‑based pricing model allows businesses of all sizes to manage local listings without paying for unnecessary capacity.

The tool focuses on distributing accurate business information to major directories, monitoring local listings for inconsistencies, and tracking local search performance over time. For example, a multi‑location restaurant chain could ensure each branch’s address, phone number, and hours are correct across Google, Facebook, and other platforms, while also monitoring how each location ranks in local search results.

Moz Local integrates seamlessly with Moz Pro, allowing users to combine local SEO insights with broader SEO campaign data. This means you can track technical health, keyword performance, and link metrics in Moz Pro while using Moz Local to ensure consistent, optimized listings for local visibility. Together, they provide a comprehensive approach to improving both organic and local search presence.

For businesses with a strong local customer base, combining Moz Local with Moz Pro ensures both technical SEO and local directory optimization are working in sync. This integration helps maintain search visibility across multiple channels while simplifying the workflow for managing local search efforts.

Add-Ons, Extra Seats, and Additional Credit Options

Moz Pro offers flexible add‑on options to help tailor your subscription to your specific needs. One of the most common upgrades is purchasing extra user seats, which cost about $49 per seat per month. This is especially useful for agencies or marketing teams where multiple people need direct access to campaigns, reports, and research tools without sharing login credentials.

For businesses that require deeper site analysis, Moz Pro also allows the purchase of additional crawl credits. These are available at around $15 per month for every extra 50,000 pages crawled. This is valuable for large websites, e‑commerce stores, or agencies managing multiple sites with high page counts, ensuring no important pages are missed during technical audits.

Extra keyword list and research credits are also available for those running extensive campaigns. These add‑ons ensure you can continue keyword research, backlink queries, and rank tracking without hitting monthly limits. For example, a digital marketing agency working across several competitive industries may find these expanded capacities essential to maintain ongoing performance monitoring.

These add‑on options allow Moz Pro to adapt as your SEO workload grows. Whether you need to scale team access, expand crawl capacity, or run additional keyword and link queries, the platform offers straightforward upgrades that keep pace with evolving campaign demands.