Video can be an extremely effective marketing tool that can improve SEO, increase conversion rates, and strengthen customer relationships.
HubSpot provides integrated video hosting and management software which makes integrating videos into content, landing pages, emails, or any other platforms easy.
video can provide an effective means of educating visitors, engaging them when they're most engaged with your brand, and converting them to leads. Furthermore, you can track viewing data of video campaigns to automate follow ups with leads.
HubSpot has become an essential platform for inbound marketers looking to manage video content for various reasons.
You can embed videos onto websites, landing pages and email campaigns as well as use sequences and chatflows with leads to communicate directly with leads through sequences and chatflows.
HubSpot's video hosting and management features include a variety of customization tools to make videos look their best, such as thumbnail images, video branding features on players, CTA customization features on players and the ability to personalize CTAs, forms or interactive elements.
There are also various performance analytics available to you in order to maximize the success of your video campaigns, such as video views and retention rates; these can provide insight into how viewers respond to the videos you produce.
To gain access to these metrics, enable the HubSpot integration for your video platform of choice. Although subscription may be required for this platform, you can test its usefulness prior to making an investment decision.
At HubSpot INBOUND conference in 2018, HubSpot unveiled several features designed to make video content management simpler for brands.
One major announcement was integration between HubSpot and Vidyard that will enable native video functionality within HubSpot.
Inbound marketers can now leverage videos they produce themselves to add engaging, custom videos to landing pages, blog posts and knowledge base articles and measure engagement metrics such as how many viewers watched the videos; which sections most intrigued them and which they chose not to watch.
HubSpot Video allows you to easily create custom URLs for your videos that can be utilized in Google search engine results, edit individual video details like size and thumbnail image size as well as add captions or subtitles in multiple languages for those visitors who might not speak your native tongue or may be visiting from different countries.