Contrary to traditional affiliate marketing, this method enables marketers to reward various forms of conversion actions.

For example, service-led businesses can focus on call conversions while rewarding affiliates for customer signups.

An integrated management platform can simplify partner discovery, outreach, campaigns, engagement and payments - making scaling programs while still meeting internal profit margins much simpler.

Pay-per-action

Pay-per-action (PPA) revenue models offer publishers and advertisers an appealing option, as it enables them to earn commission from successful actions rather than impressions or clicks.

Furthermore, this approach provides both flexibility and insight into campaign performance; by understanding how PPA works and optimizing campaigns to achieve maximum earnings potential.

CPA marketing, also known as cost per action (CPA), is an increasingly popular form of affiliate marketing that emphasizes sales, leads, and conversions.

CPA involves partnering with influencers like makeup artists or beauty bloggers who endorse your product in exchange for a commission fee.

Such as when makeup artists or beauty bloggers recommend your product via video or blog posts - in exchange for commission fees that help reach a wider audience at lower costs and risk.

CPA advertising differs from cost-per-click by targeting specific actions that lead to conversion, such as signups for mailing lists, clicks on links, sales transactions or subscriptions to newsletters.

Furthermore, this model provides marketers with flexibility when setting metrics - thus eliminating guesswork involved with traditional online advertising models.

At the core of any successful CPA campaign lies its partner selection.

A CPA network that specializes in screening affiliates and managing relationships between advertisers and publishers will give you confidence that your affiliates are providing genuine referrals, while at the same time ensure that only genuine conversions are being paid out for.

CPA advertising gives businesses more freedom in targeting specific audiences. You may select only websites containing content above the fold - an area visible without scrolling - for ads relating to your business that have heavy traffic flow and want to expand their reach.

This can be especially helpful for companies that already receive significant visitor volume but want to expand further.

CPA advertising can be an ideal solution for businesses that wish to focus on their bottom line and reduce spending on unqualified traffic.

When compared with other online advertising models, CPA is proven more successful at driving business and is frequently the optimal solution for direct response advertisers.

Pay-per-lead

Pay-per-lead affiliate programs offer an effective solution for businesses that want to attract leads at the top of their sales funnel.

They're especially beneficial if your sales process is structured for maximum efficiency; handling conversions alone becomes too cumbersome and time consuming.

Plus, this monetization model lets you leverage affiliates efficiently for maximum returns!

Pay-per-lead affiliate programs differ from pay-per-click and pay-per-sale models in that their focus lies on generating quality leads instead of selling products or services directly.

Acquiring quality leads takes time and effort; creating quality content, promoting it effectively and nurturing them until they convert to paying customers is necessary for long-term success.

Furthermore, having a well-defined lead qualification process helps identify target audiences while making effective marketing strategies decisions.

Pay-per-lead programs typically provide a fixed commission rate per qualified lead received from advertisers, either as an upfront payment or ongoing revenue stream; this model can be particularly profitable for publishers who can generate quality leads with low cost per click (CPC).

Most programs require that publishers possess websites targeting specific audiences. Referring publishers must also possess an established email list and have proven they can drive quality traffic.

Some programs also require publishers to register with a CPA network which oversees relationships between advertisers and publishers.

Quickbooks, an accounting solution provider for small businesses, and 1st Class Medical are two examples of pay-per-lead affiliate programs that use pay-per-lead models as pay-per-lead affiliate programs; other such companies that provide healthcare insurance include SunPower Solar Energy Company and IdentityIQ Credit Card Security Service.

Pay-per-lead affiliate models provide another advantage of pay-per-lead models by enabling you to monetize social media channels without expending too much time or money.

It is wise, however, to test different affiliate programs until finding one suitable for your business based on conversion rates, sales numbers, and monetization models of each one.

Pay-per-sale

Pay-Per-Ad (PPA) revenue models offer publishers looking to monetize their websites a viable and flexible revenue option.

PPA models allow publishers to track specific actions with tracking capabilities, while providing valuable insight into campaign performance.

However, successfully implementing and optimizing this revenue model requires careful planning and optimization in order to maximize earnings and ensure maximum return.

By following some best practices and avoiding common pitfalls publishers can increase earnings significantly.

Cost-per-action advertising models are performance-based marketing approaches that reward publishers for completed actions like newsletter signups, link clicks or purchases.

Advertisers tend to prefer this model over ones based on impressions or views as it allows for targeted audience targeting with reduced risk for low quality traffic.

CPA affiliates are independent marketers that promote products and services on behalf of brands in exchange for commission from sales.

CPA affiliates usually advertise via a tracking link which directs consumers directly to the advertiser's website or app - once purchased, an affiliate earns their commission from this purchase according to how much was paid out by the advertiser publisher.

Online commerce has quickly grown increasingly popular, and businesses of all kinds are trying to use their websites to reach more customers.

Selling products online can be difficult when it comes to turning visitors into buyers; CPA marketing is an effective solution that can increase conversion rates and boost your bottom line.

CPA Marketing can offer marketers many advantages, including reduced overall advertising costs.

Furthermore, it allows marketers to focus on their most essential goals - such as getting users to subscribe to an email newsletter or download an app - by setting clear and attainable objectives such as encouraging them to subscribe or download something like an email newsletter or app.

To accomplish its goals, businesses need to set realistic expectations.

This can be accomplished by setting budgets based on marketing objectives and average lifetime value of customers; thereafter they may adjust them as necessary.

Furthermore, businesses should take into account any opportunities for repeat purchases which could help to expand profit margins.

Pay-per-click

Pay-per-click (PPC) advertising is an online marketing model that enables businesses to pay a fee every time someone clicks their ads, making this form of digital advertising the most frequently employed method and an ideal way to reach targeted audiences at exactly the right moment.

An effective pay-per-click (PPC) campaign can attract targeted visitors and generate leads for your website, increase brand recognition and expand business exposure, target quality leads more likely to convert into customers and much more.

Search engines and social networks typically provide this advertising model, offering its benefits such as reaching a wide audience with ease, creating custom budgets to match them, tracking results easily, adjusting strategies accordingly to boost performance of ads etc.

Two primary PPC models exist: flat rate and bid-based models. Under the flat rate model, publishers typically charge a set price per click.

Negotiations with advertisers may be possible for publishers under bid-based models that use an auction process to determine how much advertisers are willing to pay for a keyword or phrase and display ads with higher bids first.

While there are various strategies for making money with PPC, the one best suited to you depends on your specific goals and objectives.

Each method offers distinct advantages that you must consider before selecting one to use with your business.

Combining different strategies together may help meet marketing objectives more quickly while creating consistent income sources - just remember to stay focused on achieving those goals while keeping an eye on market trends!

Pay-per-lead models make it easy for marketing agencies to focus on producing as many leads as possible rather than providing consultative services like analyzing sales targets or A/B testing outreach tactics.

A successful PPL service should prioritize providing quality leads. But what makes up an ideal lead?

Pay-Per-Lead (PPL)

Pay-per-lead (PPL) marketing is an online model that rewards third parties for sending qualified leads directly to your business, and allows you to increase customer growth without investing in costly ads that don't produce tangible results.

When selecting a pay-per-lead program, there are various factors you should keep in mind, including working with a reliable publisher/affiliate marketer, having clear criteria on who qualifies as leads (especially important when your offer requires additional details such as email addresses) and developing clear criteria on who constitutes leads when selecting pay-per-lead programs.

There are various PPL programs, and each has different advantages over another.

Your company should select one based on industry, competition and potential value of leads; some require opt-in forms or phone numbers while others focus on content such as videos or shorts on social media.

Additionally some programs may be more scalable while others require larger budgets to be successful.

To maximize the benefits of a PPL program, it's essential that it offers high volume and an assortment of promotional channels - Google Ads, Facebook and Instagram are some of the more popular ones - along with retargeting and chatbots as effective lead generating techniques.

All these cutting-edge digital marketing strategies can produce sales-ready leads. Pay-per-lead programs can be powerful tools for your business, but it's important to recognize their limitations.

Due to most PPL programs' focus on volume, producing enough leads in order to make a substantial income can be challenging for smaller enterprises who may lack resources capable of supporting such large volumes of leads.

PPL programs often restrict themselves to marketers with specific levels of experience, which may limit your growth opportunities and prevent you from reaching your potential.

To increase the odds of success and meet strategic objectives when selecting marketing strategies.

MQL (Marketing Qualified Leads)

If your marketing team's aim is to generate more sales, making sure leads are qualified as possible is essential.

A lead scoring system can help identify top performing prospects and nurture them through your sales funnel - helping reduce cart abandonment rates while simultaneously increasing revenues.

Marketing Qualified Leads (MQLs) are defined as leads who have shown an intent to purchase something - for instance downloading whitepapers or attending webinars.

Furthermore, for an MQL to qualify as such they must have both budget and authority available to make a purchase decision.

MQLs may not always turn into sales, but their likelihood is significantly greater than with regular leads.

To convert MQLs to sales successfully, your marketing and sales teams need to work closely together in order to manage MQLs successfully - this may prove challenging since these two departments often overlap responsibilities.

To prevent this from happening, it's essential that you set clear criteria for an MQL to qualify as such - this will save your sales team time while guaranteeing they only receive top-quality leads.

Furthermore, setting criteria will enable marketing team to identify which types of content and ads work most efficiently at converting MQLs into sales.

One effective strategy for increasing MQL conversion rates is providing information and educational materials.

This could involve email campaigns, social media posts or blog entries as well as hosting webinars or events to build relationships and drive conversions.

Utilizing MQLs to increase sales can be an effective strategy, but be wary not to overuse this strategy. Doing so could waste valuable marketing resources and cause lots of wasted cash flow.

Furthermore, maintain open communications between your marketing and sales teams - this will prevent miscommunication between teams while simultaneously working towards common goals.

CQL (Customer Qualified Leads)

Gaining high-quality leads is essential to business success. The more quality leads you have, the higher your sales are and return on investment (ROI).

Unfortunately, many businesses find it challenging to generate these quality leads; spending thousands on marketing campaigns with no tangible returns or results in sight.

Pay-per-lead models eliminate this risk by only rewarding affiliates when they deliver leads - giving marketers a clearer picture of performance for future campaigns and better decision-making capabilities.

Pay-per-lead models are particularly beneficial to B2B companies, enabling them to focus their time and resources on producing qualified leads rather than unqualified ones.

A qualified lead is defined as any potential customer who has expressed interest in your product or service by taking an action such as signing up for your newsletter, downloading software trials for free trials or signing up as a subscriber to a whitepaper subscription list.

Marketing departments can nurture such leads into becoming sales qualified leads (SQLs). To properly qualify a prospective client, it's essential that you understand their demographics and goals.

A great way to do this is to ask for their contact info and other pertinent details so you can evaluate if they're interested in your product or services, have enough budget, or are even interested in investing.

Using this data as part of setting goals/quotas for sales teams. Once you have compiled your MQLs, the next step should be evaluating them further.

Marketing departments may send offers like free trials or e-books in hopes that one or more leads will convert and become sales-accepted leads (SAL).

If they don't, however, then perhaps reconsider your marketing approach altogether. Pay-per-lead (PPL) companies can assist businesses in increasing conversion rates by providing qualified leads in bulk.

PPL providers also help create campaigns tailored to your goals and budget, while tracking performance and return on investment (ROI).

However, keep in mind that they cannot control how their affiliates deliver leads; so make sure that you select an affiliate carefully before hiring one for PPL purposes.

CPL (Cost Per Lead)

Cost per lead (CPL) is an essential metric for businesses looking to strengthen their marketing efforts.

CPL is calculated by dividing total marketing expenses by qualified leads; though not an exhaustive measure, it helps marketers understand how much they must spend to acquire each customer.

CPL can be applied in various ways, such as search engine optimization, content marketing, email marketing, social media advertising and traditional PR.

But it's important to remember that not all channels will generate equal results; to maximize returns on their investment marketers should select channels likely to produce quality leads.

A cost per lead figure depends on a range of factors, including industry, competition and target audience.

Acquisition methods also vary - for instance providing only email addresses will usually cost less than providing name, business name and phone numbers as leads.

Pay-per-lead models can be an excellent way for your company to expand its customer base, especially if it sells pricey goods and services.

The process works by rewarding third parties for their work by giving them leads they must qualify in accordance with agreed-upon parameters - you then use these qualified leads as opportunities to convert prospects into customers.

CPL should not be confused with customer acquisition cost (CAC). While these two metrics share some similarities, they should still be tracked separately.

CAC measures the total customer acquisition cost - such as initial purchase costs as well as ongoing expenses - while CPL refers specifically to lead acquisition expenses.

Tracking metrics to assess how your marketing strategy can be improved lies at the core of successful strategy creation and implementation.

By monitoring KPIs, you can quickly identify strategies which work and those which don't, enabling you to make necessary adjustments that improve marketing campaigns and boost revenue streams.|

Paid traffic can be an effective way to increase affiliate earnings. But before embarking on this path, it's crucial that you understand its process.

Affiliates earn commissions when consumers click their links and take an action, such as making a purchase or subscribing to a newsletter list.

These actions are tracked using pay-per-sale or cost-per-acquisition payment models.

Cost-per-click

CPC (cost-per-click) affiliate earning models are among the most prevalent revenue models for online advertising.

Under this system, advertisers pay publishers every time a visitor clicks an ad displayed on their publisher site - making this revenue-generating system particularly appealing to marketers as it allows them to focus their efforts on driving traffic and turning it into sales or signups.

Not all websites use CPC earnings models as an income generating method; other methods may include pay-per-impression (PPI). PPI pays you depending on how often an ad is viewed on your website - making this method ideal for sites with large audiences such as blogs or news websites.

Recurring commission affiliate programs are another popular revenue option for affiliate marketers looking to extend the longevity of their affiliate programs while increasing earnings while promoting more products and services.

When it comes to monetizing a blog or website, it's essential to remember that earnings will depend on the types of content created and marketing techniques implemented.

A great way to draw more visitors is through creating valuable and quality SEO-optimized articles containing affiliate links - this can drive traffic while simultaneously making additional money for you!

As part of your effort to maximize affiliate earnings, tracking EPC (earnings per click) is vitally important. This metric indicates how much you're making per click and allows you to assess the success of campaigns.

While it can be easy to become overwhelmed with numbers and metrics, monitoring EPC can help pinpoint where your efforts are producing the greatest return.

Some digital marketers and website owners fear popups, but when used correctly they can be highly effective.

For example, floating bars can be used to promote affiliate ad campaigns without interrupting user experience or creating friction; plus they can even be targeted to specific audiences for greater effectiveness.

If you're seeking a high RPM, RevenueHits PPC affiliate program might be for you. While entering this program may be more difficult than others, as it requires that at least 500k page views per month be generated to enter.

But its extensive reporting system enables optimization while its diverse ad formats such as floater ads or pop-under ads offer great potential returns.

Cost-per-saleThere are various compensation models in affiliate marketing, each offering its own set of advantages and disadvantages.

Selecting the ideal model depends on your business goals and digital marketing strategy - various compensation models require unique disclosure strategies.

CPS (cost-per-sale) is an increasingly popular affiliate earning model among online retailers, in which an affiliate earns money when users click text or image ads.

Though not as well-known, this model can still be highly profitable for some affiliates; however, scaling can be challenging since many need thousands of clicks before earning enough income to make any real progress in revenue generation.

Cost-per-lead (CPL) affiliates can make money with another effective affiliate model: cost-per-lead affiliates are compensated when visitors click a product link and take an action, such as subscribing to an email newsletter or downloading mobile applications.

CPL can be an ideal model for affiliates looking to promote e-commerce products that generate repeat sales.

Recurring commission models offer another great incentive for affiliates who promote subscription-based services or products like membership websites, dating platforms or cloud computing providers.

Affiliates who leverage this strategy should expect payment each time their referral renews a subscription referred by them.

This strategy offers greater potential earnings potential for those promoting membership sites, dating services or cloud computing providers as customers they refer renew their subscription.

Affiliate marketers of any compensation model require an attractive offer to attract consumers to their site or app, while understanding their target audience's needs and desires in order to be successful.

They can use various channels like blogs, videos, emails and social media posts in marketing their offer successfully.

Affiliates typically receive a fixed fee per click on their links; however, some affiliate programs also employ cost-per-acquisition (CPA) models in which advertisers pay an affiliate when they convert traffic into action like sales or signups.

Most programs use last-click attribution so that the affiliate receiving the final click before purchase receives 100% credit for that sale; increasingly however multiple people clicking through affiliate links prior to making a sale can share credit for its sale as well.

Cost-per-lead

Affiliate marketing provides various ways of earning revenue, with various revenue models depending on the product and audience that you target.

For instance, selling subscription products could result in earning commission each month the customer subscribes - this method of compensation known as Cost Per Lead (CPL) is popular among affiliates.

CPL (cost per lead) marketing models are an increasingly popular choice among marketers as it helps generate leads while keeping costs to a minimum.

Merchants also find CPL models effective as it focuses on driving traffic and promoting offers without trying to convert visitors into paying customers.

Key to successful CPL implementation lies in creating high-quality offers which will attract affiliates and partners.

Contrasting with pay-per-click and pay-per-sale models, which reward affiliates for making sales, the pay-per-lead model incentivises affiliates for bringing in potential new customers.

It is particularly advantageous for companies needing large quantities of leads such as e-commerce stores as it reduces risk for investors while still rewarding affiliates who generate them.

It also makes an appealing option for affiliates wanting to protect themselves against investing in products which might not sell.

Cost-per-lead models provide affiliates with the tools to track and measure their performance, which allows publishers to optimize campaigns and increase conversions, identify the most successful affiliates more quickly, as well as easily determine who are performing well within their program.

Unfortunately, though, they do not generate direct revenue for affiliates themselves.

Cost-per-lead strategies can also be vulnerable to fraud. Affiliate program fraud is especially dangerous, draining profits from companies while damaging customer relations.

Therefore, using an Anura tracking system is vital for monitoring affiliate activity and reducing fraud

.

Implement a transparent payment model that aligns with your business goals in order to combat fraud.

This may involve setting a minimum threshold for sales or defining an agreement between advertiser and affiliate.

Cost-per-acquisition

Employing the cost-per-acquisition affiliate earning model can be an excellent way to generate passive income.

But to maximize earnings and ensure proper measurement of ads performance, it is crucial that you fully grasp its intricacies and measure how many people are converting with an average order value of each conversion - this will allow you to optimize your ad campaign and boost earnings.

Cost-per-acquisition (CPA) is a key marketing metric that measures how much it costs to acquire paying customers on a campaign or channel level.

CPA allows marketers to make informed decisions regarding their marketing strategies by measuring customer acquisition costs over time.

An effective CPA affiliate program should provide multiple advertising formats to reach your target audience, such as text links, banner ads and rich media.

Furthermore, the platform should permit customizing the look and feel of advertisements so as to increase conversion and earnings.

Average Order Value (AOV) is another key metric to track, providing a clear view of your overall revenue and giving a comparison between various ad campaigns' performances. You should measure it monthly or weekly.

Promoting high-converting products is the key to increasing affiliate earnings, so focus on finding your niche and targeting keywords pertinent to it.

For instance if you specialize in home improvement products as an affiliate marketer, focus on keywords like "home improvement", "home improvement tools", and "tools", since most consumers search these terms when looking for these kinds of items.

Your website should offer more than products; instead, focus on providing quality content as this will increase authority and attract more visitors to it.

Writing articles or creating blogs about popular niche topics or using Free Keyword Tool are both ways of providing quality content while also driving targeted visitors that increase commissions from affiliate PPC.

Pay-per-sale marketing can help brands expand their revenue and consumer base. The key is creating quality ads and landing pages that appeal to potential customers.

CPA affiliate models pay publishers according to conversions they generate, such as signups, product sales and loyalty program registrations.

Cost-per-sale

When it comes to affiliate offers, choosing the appropriate payment model can be tricky. There are various payment models in the industry and each has their own set of advantages and disadvantages.

Pay-per-sale (PPS) is one of the more popular affiliate marketing models; this model pays you when your ad drives customers to buy the product or service being promoted through ads; however, PPS may not work well for certain products due to not allowing control over sales processes.

Cost per click affiliate payout methods are another popular affiliate payout mechanism, where publishers are compensated whenever a visitor clicks their link and is taken directly to merchant's marketing platform.

While cost per click can help brands increase brand recognition and traffic, publishers often find this strategy less lucrative due to no guarantees that a visitor will take any further actions on their site after being directed there by clicking an affiliate link.

Cost-per-lead and cost-per-acquisition payout models in affiliate marketing include more complex solutions that require affiliates to bring qualified leads or customers directly to a merchant website, rather than making commission payments on leads they generate or customers they acquire themselves.

This method works better for e-commerce or subscription products as the publisher will only get paid if their promotion successfully generated conversions.

To maximize the potential of affiliate marketing efforts, it is critical that you establish a robust commission structure that motivates publishers to promote your brand on various platforms.

Along with offering competitive commission rates, rewarding top performing publishers with exclusive discount offers and other incentives will not only drive more traffic and sales but will also allow you to identify new affiliates.

Cost-per-lead

Pay-per-lead marketing (PPL) is an increasingly popular affiliate marketing model that rewards publishers for driving leads and sales to brands.

Payment typically follows a flat percentage of product sale price; CPC models such as these tend to be more costly for brands as fraud risks increase with other forms of payout models; PPL models offer fraud protection as well.

Brands employing this marketing strategy often hire influencers and bloggers as part of their promotion strategy, who can reach a wide audience through social media platforms and websites.

Influencers promote products by using an exclusive link and sharing it with followers - increasing traffic and visibility for brands while remaining flexible enough to meet individual merchants' payment needs.

Some affiliate marketers prefer a CPC rate while others may choose revenue share publishing models, the latter of which being more profitable but require more work to build trust with audiences.

Therefore, marketers must carefully examine any products they plan on marketing prior to agreeing on a payout model.

Calculating Customer Lifetime Value (CLV) can also be used to accurately gauge commission rate requirements, giving an indication of how much a new customer could earn a business and understanding how a change in commission rates affects overall affiliate network profitability.

Furthermore, it's crucial that high-performing affiliates be identified and retained; by rewarding them with special discount offers or increased commission rates this can boost performance while simultaneously increasing profitability while building long-term success for all parties involved.

Cost-per-click

Brands rely on various affiliate marketing payment models to compensate their partners, with these models determined by goals for site visits, landing page views, product sales, loyalty program sign-ups or leads.

Each model offers different payouts; CPA models tend to be the most prevalent while less-popular CPC ones may also exist.

Pay-per-sale affiliate marketing payments are the most widely utilized payment model.

Publishers earn commission based on the total product sold through this system, making it perfect for e-commerce stores or retailers looking to maximize traffic without expending too much on paid ads and fraud protection by guaranteeing that their merchant is actually selling the item in question.

Cost-per-click (CPC) affiliate marketing payment models have long been a favorite of affiliate marketers, in which publishers receive payment every time someone clicks an ad or link displayed within banners, push, pop ads, domain redirect ads or native ads - with payouts typically between 5--15% depending on industry standards, pricing margins of product purchased.

Cost-per-lead (CPL) affiliate marketing pays publishers a commission for every lead they generate for businesses, making this method highly effective at driving sales for retailers such as Walmart.

Furthermore, unlike pay-per-sale and CPC models which require upfront investments by publishers themselves, CPL doesn't necessitate an initial investment from publishers either.

Brands may also opt for flat-rate commission structures for their top performers as an incentive. This can encourage publishers to remain with your affiliate program while simultaneously increasing performance among other publishers in your network.

Having an appealing commission structure is key in drawing in the best publishers to join your affiliate program and grow it with new customers.

Cost-per-Install

Affiliate marketing is an increasingly popular way for online retailers to reach a wide base of internet users and shoppers.

It works by allowing publishers to earn commissions for product sales generated through promotion of other brands' products and services.

Affiliates in return can enjoy various advantages including the chance to promote high-quality products at affordable costs.

However there are a few key considerations before getting into affiliate marketing as a business venture.

Pay-per-sale (CPS) is the go-to payment model for affiliate marketers, and most retailers and ecommerce brands use this approach as the preferred way of compensating affiliate marketers.

CPS pays publishers a set percentage of product sale price when their promotion results in a purchase; it eliminates advertising spending while simultaneously decreasing fraud through limited sales volume.

Cost-per-install (CPI) models are similar to CPS but specifically used to promote mobile apps and software.

Affiliates who wish to promote apps that offer free trials or promotional offers such as free push notifications are an ideal candidate for using CPI models to make money as affiliates.

It provides one of the simplest strategies available today for driving app installs through banners, popups, push notifications or any other means possible - this method provides one of the easiest means for affiliates to make money!

There are various payout models for affiliates, including pay-per-click (PPC) and pay-per-view (PPV).

PPC is the more widely utilized model; however, its management and tracking can be cumbersome, leading to high costs if fraudulent clicks come through.

On the other hand, PPV provides more reliable services that are less vulnerable to fraud; affiliates can choose which of these models to promote depending on their goals and audience they're targeting.