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The 15+ Best CRM Software Of 2024 Ranked And Reviewed!

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In the dynamic world of business, staying competitive and maximizing revenue is the ultimate goal. The secret to achieving this lies in the best CRM software for you. However, with a plethora of CRM options available, selecting the right one can be a daunting task.

As a business, you need a CRM that not only meets your unique needs but also empowers your team to excel in sales and marketing.

The good news is that there are numerous options with glowing reviews, making the choice even more challenging.

To help you make an informed decision, we've thoroughly evaluated a range of CRMs based on key criteria like affordability, user-friendliness, sales and marketing tools, and seamless integration with other business applications.

Our mission is to guide you towards the CRM solution that will transform your business. So, without further ado, let's explore our top recommendations and the crucial considerations to keep in mind when selecting the perfect CRM software for your organization.

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hubspot logo


HubSpot CRM is an indispensable tool for marketing, sales, and support teams alike. It boasts features designed to make every step of the process simpler and more human-like.

Read Review →

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salesforce logo


The 800-pound gorilla in the CRM space, Salesforce offers everything you need to track customer activity, manage sales collaborate with teams and market to customers.

Read Review →

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freshsales logo


Freshsales CRM is a cloud-based contact management software designed to assist businesses in engaging their customers.

Read Review →

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1. Hubspot CRM - A Powerful Marketing, Sales, and Support Tool

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HubSpot CRM is an indispensable tool for marketing, sales, and support teams alike. It boasts features designed to make every step of the process simpler and more human-like.

Connect your leads, orders, sales history and more to HubSpot for optimal efficiency in campaigns and workflows. With these integrations you'll have one centralized source of truth for all aspects of your business operations.

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HubSpot CRM is one of the premier customer relationship management applications on the market. It's an all-inclusive marketing, sales and customer service solution that empowers your entire team to work together seamlessly to convert leads into customers.

The software's user-friendly and straightforward interface makes it a breeze for everyone on your team to use. Plus, it integrates with various other programs to streamline your business' processes.

With this feature, you can save and share documents with your contacts - like emails, reports and invoices - saving you time while making it simpler for employees to collaborate on tasks.

HubSpot CRM's email integration is an indispensable feature, allowing you to send personalized emails directly from within the software. Plus, with signature blocks embedded in each message, recipients are more easily identified by name.

This feature is ideal for B2B businesses that work with multiple clients on a regular basis. It allows you to monitor email activity across multiple platforms and see who has opened each email sent out.

HubSpot CRM not only supports email syncing, but it also lets you attach files like PDFs and Word documents.

Uploading and sharing up to five documents at a time saves lots of time.Your team can access the system from any device, giving them anytime access to information about business development.

Gathering all your data in one central location is essential for any sales and marketing professional. Without an organized system, it's easy to become distracted and lose track of leads when information is spread across multiple platforms.

To prevent this, a CRM such as HubSpot should be utilized to assemble all your data in one place. It integrates with more than 200 popular business tools and new partners join the list each month.

HubSpot app marketplace is the ideal destination for businesses to discover and integrate powerful applications with their CRM. You're sure to find a tool that meets both your unique requirements and budget.

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HubSpot CRM offers an array of integration features to make your company run more efficiently. Additionally, it ensures a single source of truth for all data - an ideal way to guarantee everyone has an up-to-date view of the customer, saving both time and money in the long run.

Integrating CRM with other business applications can help maximize efficiency and boost productivity in your team. With the correct integration, everyone on your team will have access to essential tools at their fingertips whenever they require them.

For instance, if you're using an email marketing platform such as Mailchimp, it's possible to integrate it with HubSpot and create automated emails for sending to contacts. These messages may include links to tasks and even be sent automatically when certain criteria are met.

HubSpot allows you to easily connect ad campaigns and social media with it, giving you greater control over your online marketing strategy. This can enable you to reach more of your desired audience with more tailored ads and boost conversions.

Another excellent integration is LiveChat, which allows you to communicate directly with customers from HubSpot. Through the chat window, you can view all your customer data in real-time - especially helpful when providing support.

Furthermore, with LiveChat tags and email templates can be set up so it's simpler than ever for you to respond to clients' needs. Alternately, you could utilize Slack - an internal communication platform popular among businesses.

Slack is ideal for managing projects and team members, plus it lets you seamlessly connect to your CRM.Tracking website traffic, ad performance and other key metrics for your business is now much simpler.

Plus it enables you to see which of your online marketing strategies are successful and which need improvement.

HubSpot also provides an API that enables custom apps and integrations with your data. You can find detailed documentation on all available endpoints in their API reference documentation.

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HubSpot provides a range of pricing plans for their CRM platform. Each tier offers features that become more powerful as you move up the pay scale.

If you're uncertain which level of CRM is right for your business, take a look at their price information page to discover how much each tier costs and what features come included. Businesses looking to boost sales should consider HubSpot's sales CRM suite.

It has been designed with one goal in mind: improving productivity, shortening deal cycles and centralizing all of your sales activities in one place.

HubSpot CRM's free tier is an ideal starting point, giving you a chance to explore all that the software can do for your company before investing in paid versions.

Unfortunately, however, you are limited in terms of what tools are available with this plan. It's essential to recognize that HubSpot's free tier is tailored for small to medium-sized businesses.

If your organization requires more advanced features, then upgrading to the paid version is recommended.

Additionally, certain features aren't accessible in the free tier, such as email templates and support. These services usually only come with more expensive plans, so it's important to know what's included in each tier before making a decision.

Many people enquire if the base package of HubSpot CRM is free. The answer is yes, though there are some restrictions attached. For instance, the free CRM only permits creating 5 email templates and snippets - a limitation which is typically removed in more advanced plans.

HubSpot also offers a free tier, as well as Starter Plan, Professional Plan and Enterprise Plan with additional features. These are great choices for growing companies who require more robust CRM systems.

If your small or startup business is just getting off the ground, you could potentially save big on HubSpot's Marketing and Sales tools. To find out which deals are available, take a look at their startup pricing page.

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HubSpot CRM boasts an extensive support system to help you resolve issues promptly and efficiently. It includes a knowledge base, chat and email channels so you can get the answers you need quickly.

Hubspot integrates with a range of sales and marketing tools, enabling you to book more meetings, make calls, and store all important data about your leads and clients.

By having all these features at one convenient location, you can save time by automating tasks and ensuring everything is organized efficiently.

HubSpot CRM is a database that houses customer, contact, company and product data in one centralized location. With this system you can create tags, email templates, schedule meetings and place calls easily from one place - making the entire process simpler for your team.

HubSpot accounts have four basic objects: contacts, companies, deals and tickets. These elements are connected in a model known as the record framework.

Each object has an index page, where you can view all the records within that object. You also have the option to filter these records based on property values and save these filters as views for later revisiting the list of records.

Additionally, you can create new records in your CRM account that you can associate with existing records (e.g., contacts or companies) or activities (e.g., meetings).

To do this, send a POST request to /crm/v3/objects/contacts; include contact data as a properties object and add an associations object to link the new record to other records or activities.

Contact properties include a person's name, email address and company. You can also create custom properties if you need more detailed data stored about your contacts.

Include your ticket's details in a properties object and an associations object so you can associate it with other records or activities. HubSpot CRM features an in-built document tool that you can use to upload and share files with your contacts.

When you do this, tracking of the file's ownership and when a contact views it are automatically applied. This feature helps monitor customer engagement with content while improving customer satisfaction levels.

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2. Salesforce

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The 800-pound gorilla in the CRM space, Salesforce offers everything you need to track customer activity, manage sales and marketing pipelines, collaborate with teams and market to customers.

Its scalability makes it ideal for rapidly growing businesses. But the per user model adds up quickly and a lack of clarity about add-ons can lead to unexpected costs.

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One of the most popular CRM software providers, Salesforce has a variety of features that are ideal for small and medium businesses.

These include customer support, marketing automation and more. The company also has a wide range of integrations and is highly customizable. This feature allows customers to customize their experience and get the best possible value out of their investment.

It’s an all-in-one solution, allowing you to do everything from tracking customer interactions to managing sales pipelines. You can even use it to collaborate internally with your team.

Some people find the system overwhelming, but there are plenty of guides available to help you navigate it successfully. In addition, Salesforce is a cloud-based software so it’s always secure and updated.

Many users say that Salesforce has a great user interface and is easy to learn. This means that they can spend more time focusing on their business and less time worrying about the software.

Aside from this, Salesforce has a lot of features that can help your business grow and prosper. For example, it has a built-in lead management tool that lets you find leads among your contacts and assign them to the right team members.

It can also track where the lead came from, making it easier to nurture them.There are also various reports and dashboards that help you see the performance of your sales team and track progress toward your goals.

These features are important to any growing business. Another big plus for Salesforce is its ability to be integrated with over 2,700+ partner applications. This means that it can be used for virtually any industry or sector.

This makes it the ideal CRM for any size of business, and you can use it to handle anything from sales to marketing to customer service. You can even customize it to meet your needs and workflows. This is what sets it apart from its competition.

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Salesforce is an undeniable powerhouse in the CRM space, a firm that boasts the kind of features and automation capabilities that most businesses can’t afford to live without. It’s also an invaluable tool for growing businesses as it can evolve with the company as its needs change.

Whether you’re looking for a full-blown customer relationship management solution or an all-in-one marketing platform, Salesforce is the answer.

The cloud-based platform is available in a variety of tool kits and has a wide range of integrations, making it easy to build out highly advanced systems, as your business expands.

There are four subscription tiers: Essentials, Professional, Enterprise and Unlimited. Pricing is generally billed annually, but some packages offer monthly or multi-year payment options.

In addition, each tier has a variety of add-ons that can be purchased separately. These costs can make the system prohibitively expensive for small businesses, especially if they require multiple tiers and add-ons.

Some of the most popular CRMs for businesses, such as HubSpot, offer the same basic functionality at a much lower cost.

This makes it difficult to choose one that’s best for your business, so it’s important to understand your budget and goals before choosing a CRM software.

The price of Salesforce depends on the tier you choose and the number of users. There are many add-ons to consider, as well as the cost of training and implementation.

Salesforce is an expensive software system, especially for small businesses, so it’s important to consider your budget and the level of complexity you want to avoid when implementing a new CRM.

If you’re starting out and don’t have product-market fit yet, it’s probably best to avoid a complex CRM until your business is well established.

Despite the pricing challenges, Salesforce is an excellent choice for small to mid-sized companies that are looking for a robust and customizable CRM.

The platform’s user interface and availability of features are consistently rated as positive by online users, and there’s an extensive selection of third-party apps and solutions on the AppExchange that can be integrated with Salesforce.

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CRM software is a tool that helps businesses to manage their customers, prospects and sales opportunities. This is essential for boosting business growth and helping a company to retain its existing and potential customers.

Salesforce is one of the leading CRM softwares and offers a wide range of features to help businesses. It is a cloud-based software that provides a unified system for managing all customer interactions and data.

It allows users to track interactions with customers and leads and automate tasks. It also offers data analysis and reporting capabilities. Salesforce is known for its plethora of features, which can help businesses to manage their customer relationships and build brand loyalty.

It is a popular choice among large and growing businesses.The platform is compatible with most operating systems and mobile devices, and it has a user-friendly interface. The company also offers a free trial version of its product for a limited period.

However, there are some limitations that businesses might face when using this software. Some users may find it difficult to navigate Salesforce’s UI, and it can be a bit complex at times.

Similarly, it’s not always easy to integrate Salesforce with other software products and apps. It’s also possible for the platform to get bogged down when there’s not a high-speed internet connection available.

It’s also important to consider the size of your company before implementing this software. It’s best suited for businesses with at least 10 employees and $10 million in revenue.

Salesforce also has a strong reputation for support and customer service. But it’s important to note that it is a big enterprise-grade software, and you’ll probably need to invest in dedicated enablement and training.

Its ability to offer a scalable solution makes it an ideal choice for growing businesses that want to expand their CRM and integrate with other systems. It also gives you access to thousands of third-party integrations and add-ons, allowing you to build out highly advanced systems as your business grows.

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Salesforce is a customer relationship management platform that offers a variety of features and functions to help businesses manage their relationships with customers. It also helps companies automate their processes and tasks related to sales and customer support.

CRM is a powerful tool for businesses of all sizes that can make it easier to manage and track customer data, and improve the overall performance of your business.

It’s also a great way to engage your customers and boost the sales of your products. However, CRM is a complex and expensive tool, and there are several considerations to keep in mind before you implement it. The main issue is that Salesforce has a steep learning curve and can take up a significant amount of your time and resources.

This is a problem for smaller businesses that can’t afford to hire an expert to run and maintain their CRM system. It’s also a good idea to choose a CRM that includes the support services you need as part of the package.

Besides the standard customer success plan, Salesforce also offers 24x7 support through its service cloud. This includes AI workflows when it’s easy to solve problems and human intervention when it’s more complicated.

Another important aspect of any CRM is integration, and Salesforce delivers a lot here. It includes a number of pre-packaged integrations that can be customized to meet your needs, and it also provides a platform where you can build custom integrations.

But the downside is that these pre-packaged integrations have their own technological constraints, which can be difficult to work around.

This is particularly true for sophisticated integrations, which can require customizations and additional costs. A final factor to consider is the pricing model.

Salesforce doesn’t have a flat monthly fee like some of its competitors do, and there are a lot of add-ons that can add up quickly. It’s also a bit confusing to figure out what each feature or module comes with, so it can be a little tricky to find the best value for your money.

Salesforce is a powerful CRM solution that is ideal for growing businesses that want to streamline their operations and increase productivity. It offers a wide range of tools that can help you increase sales, manage customer information, and collaborate with other team members.

It’s also a great place to get honest feedback about your product and service from your customers, which can help you better understand how to improve your products and services.

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3. Freshsales

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Freshsales CRM is a cloud-based contact management software designed to assist businesses in engaging their customers. It features email automation and voice call recording features as well.

Additionally, it displays a timeline of activity for contacts. This includes public information such as LinkedIn profiles and social media updates.

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Freshsales CRM provides a range of features to help manage your leads and contacts, such as lead capture, task management, and workflows.

Furthermore, it has integrations with other services like email marketing and project management applications. Lead capture is an integral element of any sales process.

It helps identify the ideal leads for your business and boosts conversion rates. Furthermore, lead capture enables you to monitor and measure how well your leads perform, so that you can target your efforts more effectively.

Freshsales CRM platform provides a range of lead capture options, such as web forms, live chat and email. You can customize these channels to meet your organization's individual requirements.

Furthermore, its deduplication feature helps automate and streamline lead management processes for maximum efficiency.

Maintaining your leads and contacts can be a time-consuming part of running a business. Freshsales CRM makes it simpler to stay organized with its straightforward task management system and automatic deduplication features.

It also features an activity dashboard to keep you informed about upcoming activities, tasks and reminders. Plus you can set up alerts and schedule meetings easily.

The CRM platform also features an integrated phone dialer and chat widget that centralizes all client communication.

It helps automate repetitive tasks, shorten sales cycles, and deliver personalized conversations with customers.

Another key feature of Freshsales CRM is its automatic updating of contact and deal statuses.

This saves time by sending email notifications to team members when a particular status change takes place. This feature also allows you to automate sequences of emails and phone calls to personalize your interactions with customers.

These can include automated follow-ups, welcome messages, and contract renewal reminders. Freshsales CRM is user-friendly with comprehensive documentation and online support available.

However, it may take some time to learn the software's various features. Furthermore, as it's cloud-based, there's no need to install it on your servers - making it a perfect cloud-based option!

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Freshsales CRM is a cloud-based customer relationship management (CRM) software designed to assist businesses manage their customer communication.

It features lead management, sales tracking and reporting capabilities as well as an intuitive user interface and various integrations.

This software is tailored to assist smaller companies with their sales and marketing demands, offering an all-inclusive CRM package at a great value.

Pricing varies based on service level, with different packages available for annual or month-to-month billing.

This software provides a comprehensive suite of tools that enable sales teams to streamline the selling process and boost productivity.

It also allows them to monitor leads and drive deals with AI-powered insights. Businesses can utilize its email, phone and chat tools for contextual conversations with prospects and customers alike, helping them build stronger relationships.

Another feature is its Freshcaller module, which enables enterprises to send targeted emails and phone calls to relevant prospects with one click.

Furthermore, its dashboards enable users to monitor sales pipelines and set objectives for their sales team to achieve. Freshsales CRM not only offers standard reporting, but also allows users to customize it for specific metrics and analysis.

Furthermore, it has an expansive knowledge base with tutorials and articles on how to utilize the software effectively.

The software's customer support is excellent, provided by dedicated account managers. They can assist you with any problems encountered or provide feedback directly to Freshsales management

For small businesses, Freshsales is an affordable CRM solution. Its free plan offers more than enough features to organize leads and contacts, build a pipeline, and manage your sales process effectively.

However, it lacks some key features other CRMs provide. Its reporting widgets are unresponsive and lack basic customization options, so it may not be suitable for larger organizations.

The software is free to try, with a 21-day trial period for all plans. The free plan offers contact and deal management, mobile app integration and built-in phone/chat solutions.

For additional functionality you can upgrade to the Growth plan at $15 per user per month; additionally you may choose to pay for custom fields, product catalog access and more.

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Ease of Use

Ease of use is an important consideration when selecting a CRM, and Freshsales boasts an attractive interface that makes contact management effortless.

Plus, it comes equipped with various sales and marketing tools to help businesses expand their revenue.

Freshsales stands out among other cloud-based customer relationship management (CRM) platforms in its ease of setup and implementation, without needing extensive training or detailed instructions.

Its intuitive interface helps teams get up and running quickly, and Freshsales provides comprehensive support with its knowledge base as well as 24/5 phone, email and chat support.

Kanban-style sales funnel management and advanced reporting and analytics features make it one of the best CRM software options, enabling sales teams to track prospects' buying signals and behaviors as they progress through the customer journey.

This helps sales reps determine when it's appropriate to engage with prospects, leading to faster deal closures. This allows sales professionals to spend more time engaging with leads and less juggling sales tasks and other aspects of the business.

Furthermore, the platform includes various helpful sales tools which boost productivity while automating routine tasks like sending welcome emails or contract renewal reminders.

Another advantage of Freshsales is its integration with email clients, enabling users to send and receive messages directly from within the CRM without ever leaving it.

All incoming and outgoing emails are synced with your email client, while an automated inbox prioritizes emails from contacts or leads that need attention.

The system is also mobile-friendly, featuring an app that syncs with the CRM and allows for on-the-go use.

This makes it ideal for remote sales teams.With its user-friendly interface and advanced sales and marketing features, it is suitable for a wide range of businesses - from start-ups to larger enterprises.

However, it is wise to evaluate your business' size and requirements before investing in a CRM system.

Therefore, selecting the appropriate CRM for your business requirements and budget is critical. A well-designed CRM with pay-as-you-grow pricing will enable you to adjust according to changes in the business as it grows and expands.

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Freshsales CRM boasts a number of integrations that make it simple for users to manage their leads and customers. These include various customer relationship management (CRM) tools, as well as project management and collaboration platforms.

This platform is ideal for small and medium-sized businesses that require an all-inclusive solution to manage their relationships with prospects, clients, and customers.

It boasts a flexible pricing structure that lets companies choose the level of functionality they need as well as various add-ons and features they desire.

For instance, the free plan includes an integrated phone dialer and chat widget that centralizes all customer communication. Furthermore, users can create sales funnels and drag-and-drop deals between different stages of their lifecycles.

Freshsales CRM boasts an extensive feature set, yet its user-friendly interface makes it simple for new employees to learn the system. Furthermore, it includes a built-in lead scoring module which assists salespeople prioritize leads and assign them appropriately.

The app also boasts an advanced AI system that works behind the scenes to offer personalized insights and recommendations.

Utilizing historical data, this AI can identify the most appropriate course of action for each contact. Salespeople can benefit by prioritizing leads and increasing conversion rates with this advanced AI.

Another excellent solution is the Freshsales-Trello integration, which automatically generates Trello cards from Freshsales leads. This makes it simpler for team members to monitor conversations and store all important information centrally.

To set up this integration, log in to Freshsales with a user account that has access to Freshsales CRM and visit the integrations page. Click "integrate" to begin setting up.

In the next step, enter your Freshsales API Key and Domain URL values into their respective fields.

An additional Freshsales-Custify integration enables you to enhance your client data in Custify by importing notes and accounts. This provides the capacity to organize customers' information according to interests and needs, which is invaluable as your business expands.

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4. Monday CRM - The Best Managment System Out There!

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Monday CRM offers exceptional management features to organize projects, pipelines and tasks with ease. It also features an impressive visual sales pipeline as well as color coding to quickly see lead progress at a glance.

Collaboration across teams is made easier with this separate work management platform. Plans range from Standard (with timeline views, calendar views and Gantt views) to Pro which offers time tracking, multilevel permissions, private boards and formula columns for even greater efficiency.

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Monday CRM Software

Monday CRM is a cloud-based work management platform that seamlessly combines project management and sales workflows.

Its intuitive user interface makes data organization effortless, making it simple to monitor projects, pipelines, tasks and more with ease.

Monday CRM also features an integrated project board, allowing teams to collaborate with clients and vendors in real-time. Users can embed documents on the board and utilize Zoom video chats for video conferences.

Furthermore, monday CRM supports document sharing - saving valuable time and money by making it simple for others on a project to participate without ever leaving the platform.

As part of its customer support strategy, Monday provides 24/7 email and live chat assistance. Furthermore, its knowledge base contains comprehensive tutorials and reference materials to help users better comprehend the system.

For businesses needing additional setup support or training, the company offers a partnership program. This offers both video-driven Getting Started courses as well as paid assistance that is priced based on your team size and other factors.

Monday CRM offers an impressive set of features to help businesses streamline their processes and boost productivity.

These include custom fields, integrations, automations, file storage - the list goes on! However, it's important to note that the most advanced reporting and sales capabilities are only accessible at Enterprise level.

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Amazing Management Capabilities

Monday CRM is an invaluable sales management solution that empowers small business sales teams to automate tasks, create project plans and establish processes that will accelerate their growth.

While the platform primarily focuses on collaboration, it also offers higher-level access to features like customer data analysis, deal management and integrations with apps.

The platform's workspaces offer teams a hierarchy of organization with boards, dashboards and folders for account tracking.

These virtual "whiteboards" offer an interactive environment that provides visibility into accounts so teams can support customers efficiently and effectively.

When we clicked a deal in our pipeline board, we were presented with another project management-style item card featuring contact and sales-related info.

While it provides an excellent interface for tracking deals, it lacks some of the CRM features other project management tools provide.

Monday's email and activity app is lacking integrations with other tools that many other CRM platforms provide.

Furthermore, it lacks the capability to add notes or comments to items - something a purpose-built CRM would provide.

Monday's project management tool lacks some of the features offered by Basecamp, such as check-in and hill charts for tracking projects.

On the contrary, its dashboards are much more advanced than Basecamp's with custom widgets for calendars, timelines and pending tasks.

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Countless Features

Monday CRM Software offers an array of features to assist your team in managing leads, contacts and customer interactions.

It also automates tasks, creates checklists and prioritizes action items to guarantee a smooth sales process.

Monday's project management interface looks much like a "people" dashboard with fields for notes, comments and updates.

Unfortunately, it lacks real-time visualization of activity timelines nor does it automatically pull data from external sources like many sophisticated CRMs do.

Monday's CRM differs from other project management tools in that it's designed for immediate use - unlike some other tools which may need tweaking later. Instead, users can benefit from its features right away.

The pricing structure for the platform is intricate, with tiers that adjust according to user count. Fortunately, the company's customer service department was incredibly helpful when we requested a quote.

It offers a comprehensive suite of templates to manage every aspect of business operations and sales management, such as project management, workflow tracking, marketing campaign management and customer onboarding.

Plus, its templates are fully customizable so you can quickly build new dashboards or sales pipelines with ease.

The company provides a video-driven Getting Started course to assist with getting started, as well as paid support through its partnership program.

This makes an ideal option for businesses that require extra setup support or training, since it may be more affordable than other services available.

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About The Author
Ahmad Eisah

💰Entrepreneur 💼 Founder of Vipearner.com ❤️ Helping people build successful businesses online.

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