The 15 Best New AI Email Marketing Software of 2025

In 2025, AI-driven email marketing tools have revolutionized how businesses communicate with their audience. With intelligent automation, advanced segmentation, and predictive analytics, these tools ensure better engagement and ROI. In this guide, we’ll explore the top 15 AI email marketing tools shaping the future.

📚 Table of Contents

• 1. Klaviyo
• 2. ActiveCampaign
• 3. Constant Contact
• 4. Brevo
• 5. Moosend
• 6. GetResponse
• 7. Drift
• 8. Optimail
• 9. Zeta
• 10. Phrasee
• 11. Instantly
• 12. Omnisend
• 13. rasa.io
• 14. Anyword
• 15. Conversica

1️⃣ Klaviyo

Klaviyo remains a leader in AI-powered email marketing with robust features tailored for eCommerce businesses. Its advanced AI algorithms analyze customer behavior to predict purchasing habits, allowing businesses to create highly personalized campaigns.

• AI Segmentation: Automatically group customers based on behavior and purchase intent.
• Predictive Analytics: Forecast customer lifetime value and churn risk.
• Integration: Seamlessly integrates with Shopify, WooCommerce, and more.

Source: FounderJar's AI Email Marketing Tools

2️⃣ ActiveCampaign

ActiveCampaign combines AI and CRM functionalities to automate customer journeys effectively. With real-time behavior tracking and predictive analytics, marketers can craft campaigns that resonate deeply with their audience.

• Customer Insights: Track user interactions for smarter targeting.
• AI Automation: Build dynamic workflows that adapt to customer behavior.
• CRM Integration: Keep customer data centralized and actionable.

Source: FounderJar's AI Email Marketing Tools

3️⃣ Constant Contact

Constant Contact excels in user-friendly design and automation capabilities, ideal for small to medium-sized businesses. Its AI tools optimize sending times and subject lines for maximum open rates.

• Smart Scheduling: Automate email sending for optimal open rates.
• Subject Line Optimizer: Test subject lines for better engagement.
• Drag-and-Drop Builder: Create beautiful emails without coding.

Source: TechRadar's Best Email Marketing Tools

4️⃣ Brevo

Brevo (formerly Sendinblue) focuses on AI personalization and multi-channel communication, offering tools that adapt to customer preferences across platforms.

• AI Optimization: Personalize content dynamically.
• Omnichannel Campaigns: Integrate SMS, emails, and chatbots.
• Performance Analytics: Track KPIs for actionable insights.

Source: PCMag's Top Email Marketing Software

Let me know if you'd like me to continue expanding the remaining sections!

5️⃣ Moosend

Moosend is an AI-powered email marketing platform known for its simplicity and effectiveness. Designed for small to mid-sized businesses, Moosend offers powerful automation tools, user-friendly interfaces, and cost-effective pricing plans. Whether you're building a startup or managing a growing customer list, Moosend provides the essential features to maximize your email campaigns.

Key Benefits of Moosend:

• AI-Powered Automation Workflows: Automate your email campaigns based on triggers like user activity, abandoned carts, or time delays.
• Customizable Templates: Access a library of professional, pre-built templates, or design your emails from scratch with a drag-and-drop editor.
• Behavioral Email Targeting: Send highly targeted emails based on customer behavior, purchase history, and interaction data.
• Advanced Analytics: Track email opens, click-through rates, and conversion data with precision.
• Real-Time Reporting: Monitor campaign performance live and adjust strategies based on actionable insights.

Why Choose Moosend in 2025?

Moosend stands out for its affordability without compromising on essential features. Its AI-backed automation tools make it easy to send personalized messages at scale, and its integration capabilities ensure seamless connections with major eCommerce platforms like Shopify and WooCommerce.

Additionally, Moosend's analytics dashboard provides in-depth reporting, enabling marketers to measure ROI and fine-tune campaigns effectively. For businesses prioritizing simplicity, Moosend delivers exceptional results without requiring a steep learning curve.

Use Cases for Moosend:

• E-commerce Automation: Automate abandoned cart emails, follow-up sequences, and product recommendations.
• Content Updates: Notify subscribers about new blog posts, product launches, and updates.
• Event Invitations: Simplify RSVP management and follow-ups for events or webinars.

Best For: Small to mid-sized businesses, marketers looking for cost-effective email automation, and eCommerce brands seeking better customer engagement.

Pricing: Moosend offers flexible pricing plans, including a free trial, making it accessible for businesses of all sizes.

Source: Moosend Official Site

6️⃣ GetResponse

GetResponse has evolved into an all-in-one AI-powered marketing suite, offering powerful automation, webinar hosting, and advanced analytics. Its AI tools allow marketers to streamline email campaigns with precision.

Top Features:

• AI Email Creator: Generate professional email templates tailored to your audience.
• Advanced Automation: Build customer journeys with drag-and-drop workflows.
• Conversion Funnels: Automate entire sales funnels, from email capture to purchase.

GetResponse is particularly useful for businesses looking to combine email marketing with webinars and sales funnels in one platform.

Source: GetResponse Official Site

7️⃣ Drift

Drift is well-known for its conversational AI and chatbot features, but it also integrates seamlessly with email marketing. By combining AI insights with real-time engagement, Drift helps businesses maximize lead conversion.

Key Features:

• AI Conversation Tools: Automate customer interactions with AI chatbots.
• Email Playbooks: Create automated email sequences based on customer behavior.
• Behavioral Analytics: Analyze user behavior to optimize communication.

Drift is an excellent choice for companies looking to combine email marketing with real-time customer engagement.

Source: Drift Official Site

8️⃣ Optimail

Optimail is an AI-native email marketing platform focusing on hyper-personalization. It uses machine learning to optimize email content, delivery times, and subject lines for maximum impact.

Why Choose Optimail:

• Hyper-Personalization: Customize content dynamically for each recipient.
• AI Delivery Optimization: Schedule emails when recipients are most active.
• Detailed Insights: Access in-depth analytics on campaign performance.

Optimail is particularly useful for businesses that rely on highly targeted email campaigns.

Source: Optimail Official Site

9️⃣ Zeta

Zeta Global offers a powerful AI-driven platform designed for enterprise-level marketers. It excels in predictive analytics and customer segmentation, enabling highly targeted campaigns.

Key Benefits:

• Predictive Modeling: Use AI to forecast customer behavior.
• Omnichannel Reach: Create campaigns across email, SMS, and social media.
• Real-Time Data Insights: Make data-driven decisions quickly.

Zeta is perfect for large businesses managing complex multi-channel campaigns.

Source: Zeta Global Official Site

🔟 Phrasee (Now Jaqcquard

Phrasee specializes in AI-powered copywriting for email subject lines, CTAs, and headlines. Its algorithms optimize language for maximum engagement and conversion.

Standout Features:

• AI Copy Optimization: Generate high-performing subject lines.
• Language Personalization: Tailor messaging for different audience segments.
• Performance Analytics: Analyze how language impacts engagement rates.

Phrasee is ideal for businesses that want to fine-tune their messaging for better results.

Source: Phrasee Official Site

1️⃣1️⃣ Instantly

Instantly focuses on cold email outreach, utilizing AI to optimize subject lines, email content, and follow-up sequences to improve response rates.

Core Features:

• AI Email Scoring: Predict email deliverability and engagement scores.
• Automated Follow-Ups: Schedule and automate multiple follow-ups.
• Analytics Dashboard: Monitor opens, clicks, and replies in real-time.

Instantly is perfect for sales teams and marketers who rely on cold outreach campaigns.

Source: Instantly Official Site

1️⃣2️⃣ Omnisend

Omnisend is tailored for eCommerce businesses and integrates seamlessly with platforms like Shopify and WooCommerce. Its AI features optimize product recommendations and email flows.

Why Omnisend Stands Out:

• Automated Product Recommendations: Suggest products dynamically in emails.
• Multi-Channel Campaigns: Integrate SMS, email, and social campaigns.
• Performance Tracking: Access campaign ROI data effortlessly.

Omnisend simplifies omnichannel communication while improving customer retention.

Source: Omnisend Official Site

1️⃣3️⃣ rasa.io

rasa.io takes a unique approach to AI-powered email marketing by focusing on delivering curated, personalized newsletters. It’s ideal for businesses looking to share highly relevant content with their audience consistently.

Key Features:

• Content Curation AI: Automatically source and curate content relevant to your audience’s preferences.
• Hyper-Personalized Newsletters: Each recipient receives tailored content based on their engagement history.
• Engagement Analytics: Get insights into how readers interact with your newsletters.
• Automated Campaigns: Set up recurring newsletters without manual intervention.
• Audience Segmentation: Group subscribers based on their reading habits and behaviors.

Why Choose rasa.io:

rasa.io excels at content curation and personalization, making it a go-to platform for companies heavily invested in newsletter marketing. The AI ensures every recipient gets value from the content delivered.

Best For: Content marketers, media companies, and businesses focused on long-term subscriber engagement.

Source: rasa.io Official Site

1️⃣4️⃣ Anyword

Anyword leverages AI to optimize email copy and increase engagement rates. Known for its powerful predictive analytics and copywriting tools, Anyword ensures every word in your campaign serves a purpose.

Key Features:

• AI Copywriting Assistant: Generate subject lines, headers, and email body copy instantly.
• Predictive Performance Scoring: Analyze content for its potential to drive engagement.
• Content Personalization: Adjust messaging dynamically based on audience profiles.
• Multi-Variant Testing: Test multiple versions of an email to identify top performers.
• Real-Time Feedback: Get suggestions to improve copy before sending.

Why Choose Anyword:

Anyword’s AI capabilities take the guesswork out of copywriting, allowing marketers to create content that resonates with their audience. Its predictive analytics also help improve future campaigns.

Best For: Copywriters, digital marketers, and brands looking to optimize email engagement.

Source: Anyword Official Site

1️⃣5️⃣ Conversica

Conversica stands out as an AI-powered platform focused on lead qualification and nurturing through automated, two-way conversations. It ensures potential leads are engaged effectively before passing them to sales teams.

Key Features:

• AI Conversation Engine: Automate follow-ups with natural, human-like email conversations.
• Lead Scoring: Identify high-priority leads based on engagement and interest.
• Sales Team Integration: Seamlessly hand off qualified leads to your sales team.
• Engagement Tracking: Monitor responses and adjust strategies accordingly.
• Scalable Communication: Manage thousands of conversations simultaneously.

Why Choose Conversica:

Conversica is perfect for businesses struggling with lead follow-ups and nurturing. Its AI ensures every potential customer feels valued and engaged without overwhelming your sales team.

Best For: Sales-driven organizations, B2B businesses, and teams managing large lead pipelines.

Source: Conversica Official Site

🎯 Final Thoughts

The email marketing landscape in 2025 is being redefined by AI, automation, and personalization. Each tool on this list offers unique capabilities, from content curation and copy optimization to advanced behavioral analytics and predictive insights.

Whether you're running a small online store or managing enterprise campaigns, these AI-powered platforms offer the innovation and scalability needed to maximize your email marketing efforts.