Content marketing is an effective strategy to engage customers throughout their customer journey.

Businesses that deliver useful and informative material to their target audiences can increase brand recognition, drive website traffic, and increase conversion rates through content marketing.

Before embarking on any content strategy endeavor, it's crucial to establish clear business and marketing goals. These should encompass your company's overall mission and vision as well as specific aims for gaining new users and growing revenues.

Establishing key metrics will allow you to gauge success and evaluate progress made. This allows for evaluation and adjustments made as needed in your content marketing plan.

When choosing content topics, it's wise to pick a niche within your market. This allows you to target a specific audience more easily while also establishing yourself as an authority figure.

Niche content includes product reviews, roundups and tutorials; in addition, repurposing existing posts into infographics or Slideshare presentations can increase organic traffic while expanding reach - for instance converting blog posts into infographics can extend their lifespan further.

Social media should be considered an integral component of any business's marketing effort, serving as a powerful way to build brand recognition, engage customers, and increase sales.

Finding ways to connect authentically and engagingly with your target audience - perhaps including a live chat feature on your website or offering special deals exclusively through social media - should be prioritized over other tactics.

Social media platforms enable two-way communication by posting and sharing content, sharing posts with their networks, providing comments and responding to requests for feedback from other users.

Through such platforms, individuals can create communities dedicated to specific aspects of life like travel, work, food, entertainment and politics.

Companies using social media for business promotion also can utilize it to monitor cultural trends and develop innovative product concepts based on these.

For instance, pet product sellers could utilize this medium to identify emerging industry trends and form product ideas around them.

A successful social media strategy also includes monitoring competitors' activities while responding swiftly to customer inquires.

Search Engine Optimization (SEO) should be part of every company's online marketing strategy.

SEO allows your brand to appear prominently in organic search results when users actively look for what you offer - something traditional advertising cannot.

SEO techniques depend heavily on market and search engine, yet all SEOs should have some fundamental best practices in mind, including keyword research, website navigation/structure, content optimization, user experience optimization, mobile friendliness/speed considerations and site speed concerns.

Though these techniques might appear minor at first, they can have a hugely significant effect on your search engine performance, especially if they're implemented within affiliate marketing campaigns.

Optimizations don't just help your site rank higher in search engine results pages - they also allow you to establish trust with users.

For instance, using URLs containing your main keyword makes it easier for people to understand what they will find on your page, increasing credibility and making customers more likely to convert into customers.

As we become increasingly dependent on mobile devices for everything from teleconferencing to social media usage, an effective mobile marketing strategy has become crucial to the success of most ecommerce businesses.

When it comes to developing a mobile marketing strategy, there are various approaches that can be taken. From SMS (text messaging campaigns) and in-app advertising through geofencing and location-based targeting.

Understanding your target audience is of utmost importance when setting mobile marketing goals.

Conducting research on consumers will give you a thorough insight into how they use their phones and which content they enjoy; using this data you can then craft targeted ads which appeal directly to them.

Understanding your target audience makes assessing and tracking the effectiveness of mobile marketing campaigns much simpler.

For instance, if email is being used to drive sales but its open and click-through rates don't match expectations, knowing who the recipient is can make it much simpler identifying new strategies to be implemented.

Email marketing is an e-commerce strategy that involves sending promotional emails directly to customers and prospects in order to build brand recognition and increase sales, while simultaneously engaging your target audience and keeping them informed on new offerings or services.

Make the most of your email marketing campaign by adhering to best practices for email marketing campaigns.

This includes using appropriate formatting, avoiding words that could trigger spam filters and providing recipients with the means of managing their subscriptions.

It is also crucial that you know when and why people open and respond to your emails.

Email marketers must test various elements of their campaigns to find what works, taking care to test only one variable at a time so as to keep track of which variables are showing promise.

Monitor and analyze results so as to improve performance overtime - an email marketing campaign can be an invaluable asset in helping grow a business!

With proper planning and execution, email marketing campaigns can become powerful tools in helping expand businesses.

Search engine marketing (SEM) gives businesses the means to reach their target audience online with both paid and organic campaigns, benefitting from an understanding of keywords while increasing website traffic and conversions.

Paid campaigns, offered through platforms like Google AdWords and Bing Ads, offer businesses the ability to increase visibility through an auction-style marketplace that allows companies to bid on specific keywords.

Businesses can set an advertising budget cap with paid campaigns; companies only pay when someone clicks their ad. Organic SEM works to rank websites in search results according to the quality of content.

Rankings are determined using an algorithm which examines both internal and external factors as well as keyword relevance on pages.

Both SEM and SEO require an ongoing commitment from businesses in order to improve performance, experiment with new tactics and maximize ROI.

Large businesses often outsource SEM efforts while smaller businesses may manage PPC in-house depending on available resources and time.

Pay-per-click (PPC) advertising is a form of digital paid promotion in which advertisers pay per click when someone views an ad, typically on search engines such as Google and Bing, although social media networks such as Facebook may also employ this model of promotion.

PPC (Pay Per Click) ads can be an efficient marketing method for businesses looking to quickly increase traffic and sales, or who lack the funds for organic traffic campaigns.

It can also provide businesses with an alternative route towards success when organic strategies don't make the cut.PPC offers several pay models, with the most prevalent pay model for ecommerce being "last-click attribution", where payment for each sale made as a result of an affiliate link is assessed.

This payment model can be extremely effective when coupled with landing pages designed to convert.

Incentives like free products or discounts may also be offered in order to entice shoppers through affiliate links.

Something used by business coach Marie Forleo as part of her B-School online course registration link: she gives away an ebook as an incentive.

Affiliate marketing can help both established ecommerce businesses as well as those just getting started to expand their customer base and drive sales.

Partnering with trusted affiliates enables you to tap into their established networks while reaching new audiences cost effectively.

Affiliate marketers are an invaluable asset when it comes to driving leads for sales teams to convert.

When considering which products or services you want to promote through your affiliate program, make sure you do your research thoroughly on each seller and product/service provider before making your selections.

Focusing on niche market segments as opposed to broad industry sectors can make establishing product expertise and building authority much simpler, while creating high-quality content that effectively solves audience problems and convinces them to click your affiliate links.

Finally, track key metrics and manage KPIs so you can tailor your affiliate marketing program according to needs.

Utilize Customer Lifetime Value (CLV) analysis to create an affiliate commission rate that is both attractive and affordable for your business.

Rather than rewarding affiliates purely based on leads received, focus instead on rewarding those that produce sales or completed orders instead.

Choose a program that allows you to offer affiliates one-time or recurring payments in multiple forms (cash and store credit) while automating payouts.

Affiliate programs offer eCommerce brands a great way to quickly generate additional revenue streams without incurring additional employee or marketing software expenses.

They work by allowing other businesses or individuals to promote and sell your products via their websites, social media accounts and newsletters - in return they get a commission on any sales that result from these efforts.

Affiliate programs come in various shapes and forms; most often affiliates are compensated based on how many visitors they send through; this model is known as pay-per-sale (PPS) or pay-per-lead (PPL).

Finding an affiliate network that provides your business with the ideal payment structure and incentives is of utmost importance.

Be sure to select a network that has an intuitive platform that makes it simple for affiliates to promote products, track sales and report performance.

Additionally ensure that this network has outstanding customer support to offer any necessary assistance or support services.

Once you've secured a reputable network, it's time to sign up potential affiliate partners.

The first step should be creating a landing page which details your affiliate program and provides affiliates with their unique tracking code - remembering to optimize it both for search engines and mobile devices!

Step two is signing up your potential affiliates using either an application form or uploading a list of email addresses.

At this stage, it is necessary to negotiate commission structures and terms and conditions with each partner individually, though this process may take time.

Selecting suitable partners for your business is crucial to its success. While selecting potential affiliates, take a close look at their overall reputation, website traffic and social media presence.

Aim to work with affiliates that already have an established following within your industry as well as polished websites that align with the branding of your brand.

Tracking tools are crucial for e-commerce affiliates, providing essential insight into how their promotions are performing.

Tracking tools collect impressions, clicks, conversions, commissions and payouts calculated based on these metrics - making affiliate promotions simpler while increasing sales generated.

When choosing a tracking tool, be sure to find one with detailed reports so you can compare your metrics easily with those of other companies.

Also consider payment modes available and user-friendliness before settling on one.Affiliates deserve to be recognized for their hard work.

Since they bring new customers into your business, provide competitive commissions and incentives in return for introducing these leads. Consider running limited-time offers that give top performers higher commission rates.

Inspire them with best practice guides or success stories sent straight from you as well.There are various affiliate tracking tools on the market, so take time to research each before selecting one that's ideal for your business.

Information can be obtained about them from software review sites or visiting their official websites; free trials may also be available before committing.

Everflow platform, for instance, provides affiliate marketers with some of the finest analytics and automation tools.

Ideal for agencies and brands alike, Everflow can handle up to 10 million monthly tracking requests with ease and its interface makes viewing all campaigns in one dashboard simple and effortless.

Plus it comes equipped with an affiliate network, reporting tool and various integrations - giving it all its power behind one roof!

Affiliate marketing is an effective way for ecommerce businesses to generate additional revenues.

But to achieve the maximum benefits from your efforts, it is vital that you choose an ideal network and work only with affiliates who meet your standards and expectations.

The ideal affiliates will possess an in-depth knowledge of your target audience and understand how best to promote your products in the most appropriate context.

Furthermore, they should deliver quality traffic and convert leads into customers while managing multiple campaigns simultaneously while remaining flexible in their approach.

When selecting an affiliate network, it's essential to take note of its payment model and commission structure.

Popular models such as pay-per-click pay the affiliate each time someone clicks their links to visit your website; pay-per-action pays them for specific actions taken such as sales or leads generated.

Both programs have their own set of advantages and disadvantages, but pay-per-action has proven more popular because it offers affiliate marketers more lucrative payouts - commissions for sales or leads can reach 10%, making this an attractive opportunity.

It's also easy to track performance data so adjustments can be made accordingly.

Ecommerce businesses use affiliate programs to expand their customer base and increase revenue.

This revenue source can help ecommerce businesses develop products, create new ones, enhance customer satisfaction levels and stay ahead of shifting consumer preferences as they compete against one another.

Affiliate marketers can promote many different products for your company, including digital goods, physical goods, and services.

When selecting which ones to promote, pay special attention to those that offer high value and substantial profit margins - this will maximize returns while protecting the value of your investment.

Affiliates can help your ecommerce brand establish trust and rapport with its target market by promoting products they genuinely love, particularly beneficial for newcomers to the marketplace.

Affiliates also help drive traffic by sharing reviews of your product on social media and authoritative websites, increasing exposure for your product(s).

As an ecommerce business owner, when recruiting affiliates you want to ensure they have all of the tools available to effectively promote your products.

For instance, providing them with creative assets such as images and videos of your product in action as well as pre-written social posts will increase traffic to your website and improve conversion rates.

It is also important to maintain regular communication between you and your affiliates via emails, phone calls or network newsletters.

Managers of affiliate programs require multiple disciplines, including digital marketing, relationship building, contract negotiations and account administration.

A good affiliate manager must be capable of balancing these different skills to reach their target audience using various online channels.

They should understand both audience needs and current industry trends while being aware of opportunities and challenges to ensure results that align with goals and expectations.

An affiliate ecommerce program can increase sales, expand your customer base and introduce a new revenue stream into your business.

Performance-based affiliate ecommerce programs provide cost-effective solutions to ecommerce brands while offering flexibility in managing affiliates based on performance.

There are various kinds of affiliate programs, the two most prevalent being pay per sale and pay per lead.

With pay per sale programs, publishers earn commission on every product sold on merchant websites; pay per lead programs compensate publishers for generating leads that convert into sales - such as newsletter signups, clicks or contact form submissions - that then turn into sales.

Rakuten Advertising prioritizes quality over quantity in the world of ecommerce affiliate networks.

They collaborate with approximately 1,000 ecommerce brands, fostering strong publisher relationships through agile affiliate campaigns, multi-touch commissioning, linkless code tracking, and dynamic commissioning, cultivating enduring partnerships.

Ecommerce return on investment (ROI) is an integral component of affiliate marketing campaigns, measuring how much revenue was created without the affiliate program and subtracting costs associated with running it.

Understanding your ecommerce return on investment allows you to make informed decisions regarding campaign scale-backs and resource reallocation, while simultaneously optimizing marketing strategies and increasing revenues.

Cost per click (CPC) of an affiliate campaign is an important metric to use when measuring its success.

CPC helps you understand how much is spent to attract visitors and convert them into customers, and provides an estimate of its return.

Your cost-per-click (CPC) should reflect your desired return on investment (ROI), usually determined by revenue-to-ad cost ratios.

For instance, if your running shoes retail for $20,000 each and one out of every 200 clicks converts into sales, an appropriate CPC would likely be $20; that means every dollar spent advertising will generate $5 in revenue.

An essential metric to monitor is your conversion rate of your ad campaigns.

This metric indicates how many clicks result in conversions such as sales or signups; an impressive conversion rate suggests your ads are successful at drawing in their target audience and engaging them.

Furthermore, it's wise to monitor conversion rates over time as these may fluctuate over time. To reduce marketing expenses, it's essential that you find ways to increase the value of each click.

One approach would be increasing clicks from quality sources - but this could become costly over time so you should carefully consider your budget when making this decision.

While tracking ROI is important, it's also critical to look at the big picture and make informed decisions about where your money should go.

Pay-per-click advertising provides an incredibly scalable and flexible marketing platform; thus enabling you to adjust campaigns on an as-needed basis - for instance switching keyword targets over to cheaper or higher-converting phrases to improve quality score and lower your ad cost.

To maximize your return on investment, it's essential that you develop a commission structure that takes your average order value and other metrics into consideration.

If your products have different markups, for instance, consider employing a tiered commission system where different commission rates apply depending on which category the product falls into.

You should also carefully consider your customer retention strategy which will affect how much of an average customer value you are willing to invest per customer acquired.

Cost per Lead, or CPL, is an integral metric in measuring the efficacy of marketing campaigns. It measures what it costs your business to generate one new lead and compares that against revenue produced from that lead.

CPL metrics are especially essential for businesses with long sales cycles such as software or services companies where potential revenue from one new customer may cover advertising campaign costs.

CPL metrics can help identify the most cost-effective marketing channels and budget accordingly, but should be combined with other metrics or models in order to gain a complete picture of your return on investment (ROI).

In particular, use it in tandem with cost per click or cost per action measures so as to view how much impact marketing efforts have had on your bottom line.

For you to calculate Cost per Lead (CPL), it is necessary to know both the number and value of marketing leads generated from your campaign as well as how much money was spent.

From here, subtract the lead generation costs from sales revenue to calculate profit.

This metric is essential in assessing the success of your marketing campaigns and establishing how much to spend acquiring leads. Furthermore, it can assist with finding ways to convert those leads into paying customers.

Example: If you generate 50 leads and sell to 20 of them, your cost per sale would be $50. Ideally, this figure should be achieved with as high margins as possible.

To do this effectively, it's necessary to gain an in-depth knowledge of both your business and market as well as its average selling price for products or services.

Once this is accomplished, optimizing marketing campaigns will become possible in order to increase leads while decreasing overall costs; using appropriate channels, an automated platform for lead tracking purposes, or devising conversion rate optimization strategies may all play an essential role.

Cost per Sale (CPS) is an essential performance metric for marketers, as it measures how much your company spends to gain each new customer.

A lower CPS indicates that new customers are being acquired at lower cost - which will make your business more profitable; conversely, an excessively high CPS may suggest spending too much on marketing campaigns.

One way to boost your CPS is to generate quality leads that convert into paying customers. Cloud Call Center solutions can assist with this by optimizing lead-to-customer conversion rate optimization.

Furthermore, CPS helps identify which campaigns are performing well while others require further attention. Average Sales Value, or AOV, should also be taken into consideration when planning campaigns.

It can be calculated by taking the total revenue a user generates on your website and dividing by conversions; however, this metric doesn't take into account conversions that take place after your campaign has concluded and could skew your results.

Additionally to these metrics, it is also important to factor in factors that impact marketing ROI such as organic growth and the performance of your sales department.

Doing this will enable you to make more informed decisions regarding your marketing strategy. Formulas used to calculate marketing ROI fail to take into account outside variables and unpredictable circumstances.

For instance, an unprofessional sales team could derail your efforts even though you might have achieved high returns from advertising investments.

That is why holistic measurements should be employed.Your marketing ROI can be best measured using the lead-to-customer conversion rate; however, this metric may not provide an accurate assessment.

5Some users may click your ads but leave without purchasing anything; an alternative metric would be average purchase price - as this takes into account all conversions rather than only those which happen after someone visits your site.

It is also important to track ROI campaign-by-campaign so as to compare performance with that of similar companies and make adjustments accordingly.

Cost per acquisition (CPA) is an important marketing metric used to gauge return on investment (ROI). Marketers use it as a gauge of whether their campaigns are profitable, often alongside metrics like conversion rate or visitors per page.

As CPA rises, so too do profits - any higher CPA means less profitable campaigns. Calculating CPA involves taking your total marketing spend during a given period and dividing it by the number of new customers acquired during that time.

This metric is particularly helpful for paid channels like PPC. The resulting figure can help identify unprofitable channels so that adjustments can be made accordingly.

E-commerce retailers would benefit from keeping a closer eye on the average order value (AOV) of new customers to get an accurate picture of your revenue and compare it with costs.

This allows for easier comparison between campaigns bringing the greatest return and ones needing modification or discontinuation.

Digital marketing metrics provide valuable data on the effectiveness of campaigns, but ROI remains the linchpin metric to evaluate their success.

Tracking ROI allows you to ensure you are spending your budget wisely and receiving maximum value from each dollar spent; producing credible ROI calculations sooner will yield better results.

Digital marketing can be a complex endeavor that takes time to yield results, yet you can speed up its return by optimizing marketing processes and focusing on the appropriate metrics.

While ROAS and profit per impression/click are useful starting points for measuring costs of campaigns (for instance in e-commerce there may also be manufacturing and fulfillment costs, credit card processing fees, return shipping and customer service charges etc).

An effective e-commerce affiliate program should have both a low cost per sale and high conversion rate. You can achieve these goals by employing strategies to enhance engagement and user retention.

Measuring click through rate can reveal which ads, emails and social media posts are most successful at drawing traffic to the website.

While cart completion rates and add to cart rates allow you to determine which messages convert visitors into customers most easily.

Social media platforms provide a range of communication tools that are essential for reaching customers in an effective manner and staying competitive in the ecommerce industry.

Responding to customer comments, messages, and feedback is an excellent way to build rapport with your audience and increase brand loyalty.

Responding quickly will show them you value them while making them feel appreciated - creating a rewarding customer experience and strengthening brand recognition.

Social Media Marketing (SMM) can be an incredibly effective tool for businesses of any kind - be they B2C or B2B.

Social media is an efficient, fast way of reaching new customers while engaging with existing ones and also an excellent way to advertise new offerings and discounts.

SMM also presents companies with an opportunity to become thought leaders within their industries, which can build customer trust and brand loyalty.

Companies can do this by sharing relevant and creative content such as blog posts, news articles, videos or any other creative forms of media relevant to its target audience.

Businesses can engage their target customers on platforms like Instagram, Facebook, Twitter, YouTube and TikTok - the best option will depend on the nature and goals of the business itself.

Some platforms might be better for creating awareness while others could drive traffic directly to a website and spur sales.

If a customer adds an item to their cart on your ecommerce site and then abandons it, using social media retargeting could help bring them back around and encourage them to complete the purchase - an inexpensive strategy which can help recover revenue lost during this process.

Monitoring the metrics of your campaigns in real-time enables you to make subtle tweaks that will enhance their efficiency, helping maximize their value without spending money on drastic alterations that might not work out in practice.

This way, affiliate programs become even more cost effective while you get maximum returns without overspending on drastic modifications that might not work at all.

One of the key aspects of social media marketing is timely response to customer enquiries or concerns.

According to research, 36% of consumers who do not receive an answer within 24 hours tell friends and family of their negative experience with you on social media.

Being prompt and courteous when responding ensures your customer feel heard and supported - something which improves reputations quickly.

Social media marketing also plays a crucial role in staying abreast of current societal trends, especially if your brand specializes in health products.

Social media can serve as a hub of gossip, viral fads, opinions and events that rapidly shift consumer preferences.

Keeping up with these shifts and adapting your marketing strategies accordingly are keys to staying competitive in today's marketplace.

Social media optimization is an integral component of any successful affiliate marketing campaign, from setting goals and developing a strategy, optimizing content creation, measuring performance and measuring results.

When successfully executed, this practice can bring more visitors and sales from potential customers. Key to social media optimization is targeting the correct audience.

Each social network caters to specific demographics of users, so by targeting these groups you ensure your content reaches people likely to take action.

You can also optimize posts by identifying trending keywords or hashtags on each platform - this helps boost its search result ranking, making your posts more visible to potential customers.

Consistency is also an integral component of social media optimization. Generating and posting quality content regularly on social media platforms such as Facebook is an effective way to build brand recognition among your target audience and establish trust between yourself and them.

Conducting regular reviews of your accounts to gauge how their performance can help guide improvements based on what works and what doesn't.

Affiliates can bolster their social media presence by working with influencers. Influencers have the ability to reach wide audiences on various platforms and can often have an outsized effect on purchasing decisions for consumers.

Influencers can be particularly helpful for conveying a message and driving sales.

Utilizing social media for promotion of your products and services can be an efficient and cost-effective means of building brand recognition, and expanding affiliate marketing efforts.

However, it's essential to remember that using social media effectively requires time and energy; so finding a balance between day-to-day operations and maintaining an active social media presence will enable you to maximize the returns from your efforts.

Keep in mind that social media is an ever-evolving platform, so your strategies must also adapt accordingly.

Monitoring competitor efforts may provide invaluable insight into what your target audience wants and needs so you can develop a unique, creative affiliate marketing approach of your own.

Social media monitoring is an integral component of any affiliate marketing strategy, enabling brands to identify and respond quickly to customer comments, concerns and inquiries on social media platforms such as Twitter or Facebook.

Furthermore, this service helps marketers comprehend customer conversations better as it assists businesses improve customer care strategies while simultaneously building brand recognition.

Social media provides an ideal platform for ecommerce affiliate marketing, yet finding the appropriate mix of channels and tactics may prove challenging.

To achieve optimal results, it is crucial that you carefully consider your goals and objectives when selecting an approach; also keep tabs on performance analytics to optimize campaigns based on results.

Product videos are one of the most powerful tools for affiliate marketers on social media, providing customers with educational material while giving affiliates an opportunity to include their referral link within its caption and drive more visitors directly to a company website, leading to higher sales and conversion rates.

By hosting contests or giveaways on social media for ecommerce affiliate marketing, another effective tactic can be using engagement rates to reach new audiences and cost-cutting.

Payment for such campaigns often occurs based on commission rather than any upfront fees being charged by advertisers.

There are various tools for social media monitoring available today, each offering their own set of strengths and weaknesses.

When selecting one that meets your specific needs and offers a free trial period so that you can assess it before committing to an ongoing subscription, make sure that costs vary widely between tools ranging from just a few dollars up to several thousands each month.

Keep abreast of trends and changes on social media by regularly monitoring its landscape, so as to be better equipped to quickly address any potential problems if they arise.

For instance, in response to negative comments going viral it is critical that you can act swiftly to mitigate their damage before they have an opportunity to create lasting damage to your brand or reputation.

Social media platforms boast billions of users, making them an ideal environment for affiliate marketing.

By enlisting influencers and affiliates to promote products through organic recommendations that resonate with followers, businesses can promote products in an authentic and credible manner - more likely converting visitors into buyers than using other forms of promotion.

Social media also enables real-time monitoring and analysis of campaigns so businesses can make changes or optimize strategies as necessary.

Social media can also be an excellent platform to create shareable content that encourages engagement between brand followers and other audiences, including competitions or giveaways, product launches, sales announcements, polls or surveys, user-generated content (UGC) campaigns.

Generating original and engaging content for your brand is vital in order to draw new customers into its orbit. By creating high-quality pieces, you can build trust and establish lasting relationships with target audiences.

Your content creation strategy depends on both the product you sell and its target audience.

For instance, if your product can best be displayed visually on platforms like Instagram and Pinterest, consider working with influencers who specialize in visuals like Instagram and Pinterest.

Otherwise if it needs to be demonstrated through action videos then video creators who specialize in tutorials or "how-to" videos would work well.

Finally if selling services, establish themselves as experts within that field by working with influencers who can deliver relevant tutorials or "how-to" videos - especially Instagram users will help convey this to their target market!

Once your affiliate program is established, it is crucial that you regularly evaluate their performance and content.

Doing this allows you to identify trends or changes in consumer behavior which could help your business remain ahead of its competition, while continuous monitoring also ensures your affiliates are always promoting the latest products or offers on your eCommerce store.

Social media provides an effective channel to provide customer support and address audience queries, with 50% of consumers more likely to purchase from a company that provides exceptional service on these platforms like Twitter and Facebook Messenger.